Signature is the flagship magazine of Association Media & Publishing that provides practical information and news about the industry, addresses current issues and technology, and keeps members abreast of new developments in association publishing.
Signature pursues issues that are critical to the association industry, providing a "first point of reference" for best practices, reports, and applications. No other publication provides such breadth and depth on all aspects of association publishing. Association publishing executives turn to Signature first for information about production, editorial, design, advertising, technology, social media, and circulation.
Signature underwent a complete rebirth in January 2010, embracing a new name and logo, new departments, new columns, and taking its most popular design cues to the next level. Since the debut of the January/February 2010 issue, Signature has received a record number of letters to the editor (printed in a department called Readers Write) praising its boldness, refreshing playfulness, and complete relevancy to the audience it serves.
It should be noted that in an age where transparency is espoused but not often delivered, Signature regularly bares its soul in a front-of-the-book column written jointly by the editor and art director called Under the Covers. This wildly popular column shares with Association Media & Publishing members a behind-the-scenes look of how each magazine cover came to be — including the good, the bad, and the ugly.