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Zender: Pixels are Important — But So is Paper - 1/23/2014 -

Anne Zender
Get to know Anne Zender, MA, editorial director for the Journal of AHIMA and senior director, periodicals, for the American Health Information Management Association in Chicago. Zender, who served as president of Association Media & Publishing for the 2007-2008 term, gives a peek at what tops her list of priorities in the New Year.

By Carla Kalogeridis

Sidebar: What tops your list of goals for 2014, and what new resources will you need to get there?

Zender: So many messages, so little time. We'll be working to communicate about our association's new strategic initiatives to our members as well as covering the rapidly changing world of health information management. I'd love to see us use some new collaborative tools to keep it all organized (and I am open to suggestions for things to try).
Sidebar: As head of communications for your organization, what is the biggest misconception that your colleagues have about your job?
Zender: There is a popular notion that because we often communicate digitally, our work is "paperless." Digital is an important part of the arsenal, but our paper magazine is still one of our top member benefits. Yes, folks, we make physical things as well as pixels—so yes, I still need that bookcase.
Sidebar: What's the best piece of association publishing-related advice you have for your fellow AM&P members as we head into a New Year?
Zender: Avoid getting into a rut, learn something new. Take a class, read a book in a new subject, go hear a lecture. It will give you a new perspective and possibly rewire some neurons.

Carla Kalogeridis is editorial director of Association Media & Publishing. If you’d like to be interviewed for Sidebar — or know of someone else who always has an interesting perspective or opinion on association communications and publishing — send us your suggestion.


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