The Why Behind 5 Apps
to Boost Association Sales Productivity
Here are the top five
digital business tools that your associationís ad sales staff shouldbe
using right now to maximize their efforts in 2016.
By Dan Streeter and Tim
Look at your phone. No,
I am seriousÖlook at it.After you punch in your super-secret passcode,
count the number of apps you have on your phone. More than likely, you have
about 44 total apps.
Now, count the number
of apps that you use to promote or create sales. Be sure to include apps that
help you communicate with clients and/or promote your brand.
Most of us can only
count two or three apps that are designed to help promote our livelihood:
2) Text (which you mostly
use for personal communication)
3) Your organizationís
CRM (which you don't really use, but they force you to have it)
With over three million
apps to choose from, you probably have guessed that there are more out there
that could really help you communicate with your associationís clients, but youíre
just not sure which apps to choose. So, hereís a two-step rule to determine if
an appropriate app is worth the time to download and learn:
Step #1) Does it fit your overall plan for your
professional development and communicating your associationís brand?
Step #2) What is the ROTI?
Letís take a look at
Step #1 more closely:What are the areas in which you
plan to grow in 2016? For example:
your network more rapidly.
more organized through digital notes.
a sense of urgency with prospects.
with clients more effectively.
your expertise and build your personal and organizational brands.
that specifically help you accomplish your plan. Here are some to consider:
Personal goal:Expand your network
Time to download and learn:20 minutes
ROTI:Two hours per week plus greater
Why you should be using it:LinkedInseems like an obvious choice, and with nearly
400 million users across the world,LinkedInrepresents
the largest business network on the planet. Having immediate ability to search,
refer, request, and research a potential client, customer, or employee from the
palm of your hand is absolutely vital.
Personal goal:Be more organized through digital notes
Time to download, learn, and connect devices:one hour
ROTI: Two hours per week, plus team sharing and never losing
another note again
Why you should be using it: In terms of keeping
digital notes, you will likely choose between two primary products: EvernoteorMicrosoftís OneNote. Both work well for digital note
taking, sharing notes with others, and transferring the notes between devices,
but Evernote has one primary feature that makes it a preferred choice:Scannable(see app #3).
Personal goal:Act with a stronger sense of urgency
Time to download and learn: One hour
ROTI: Two to four hours per week
Why you should be using it: What makesEvernotefirst in class is its partner app,Scannable.When combined withLinkedInand Evernote, Scannable allows you to scan a business card, saves the
contact in your phone, and then sends a beautifully designed email to your newest
contact.Itís really incredible. Just think, you never have to go back to
the office to scan a card and send aLinkedInrequest
Personal goal: Communicate with clients more effectively
Time to download and learn:One hour
ROTI: Increase opportunity by 10 to 15 percent
Why you should be using it: The age of video chat
is here, and in the business community, itís not only acceptable ó itís
preferred.In lieu of a face-to-face meetings, Skype is the next best
thing.Your client wants to see you, and you definitely need to see your
client.There is no substitute for seeing the body language of a potential
client. Take the time to learnSkype,and you
instantly increase your tech-savviness rating with your prospects and clients.
App #5:LinkedIn PulseandSlideshare
Personal goal:Demonstrate your expertise and build
your personal brand
Time to download and learn: Three hours
ROTI:Increased opportunity by 20 to 30 percent
Why you should be using it: 2016 will be the year
of the content creator, and you are that creator. Currently, less than .002
percent of all users onLinkedIn publish
their own expert-driven content.There is no better way to demonstrate
that expertise than by postingarticlesthroughLinkedInís Pulse as
well as posting PowerPointstyle presentations throughLinkedInís
Slideshare. With every
post and Slideshare you send, you become known as not only a content creator
but also an expert in your given field.
And whatís even more
awesome, each and every one of these apps is free. In this new era of sales, many of us have missed using
the most powerful tool in sales today: your cell phone. Invest the time to
download the apps to your phone that will help you to achieve your plan. Youíll
undoubtedly see a gain in productivity, expediency, and closing rates.
Nowgo break through.
Tim Brown is
founder of Three Creative, an author, and developer of sales and business
development leadership programs. Dan Streeter is the principal
of IMPART Learning Solutions and a
professional speaker, who develops and delivers unique learning experiences for
youth, teachers, and the corporate world. Learn more about the book and connect
with the authors at www.oldschoolwithnewtools.com.