|The Top 12 of 2012 (Articles that Deserve a Second Read)
- 12/11/2012 -
Here’s our list of Association Media & Publishing
e-newsletter articles worth revisiting before you open the door to a new year.
By Carla Kalogeridis
- Your Website’s Dirty Little Secrets—By Anne Hegland. An
association's website is its most significant communication and marketing
vehicle. Yet, it also is the most overlooked. Why?
Feeding and Care of Your Online Community—by Joshua D. Paul. An online community manager is one
of the most versatile and important roles in a modern membership
organization. A community manager is a jack-of-many-trades with a singular
focus on waking up every morning and making sure that the association’s
online community is successful by the organization’s standards. What qualities should you look for in someone
who will manage your association’s online community?
Photography 101—by Jennifer Ragan-Fore and Heidi Ellis. It happens more often than you’d
think: You need to take a photo—a good photo—and the only camera
anyone has handy is in their smartphone. Here are 10 tips for improving
your smartphone photography skills.
- Five Ways Businesses Use
Facebook Timelines—by Andrea Vahl. Are you wondering how businesses are
creatively using Facebook’s Timeline features? Business timelines are
blooming all over Facebook. Here are several good ideas on how
to get Facebook’s Timeline working for your association.
- 12 Things to Do After Writing a New Blog Post—by Brody
Dorland. You’ve just finished writing a great new blog post. You’re excited
that you’ve shared your ideas and expertise with the world. But what
should you do next?
- Celebrating Anniversaries: Start
Early, Win Big—by Cecilia Sepp. If you’re looking for some ideas
on how to celebrate an association anniversary, the story behind the 75th anniversary
of AAOS is a rich resource.
- Your 2012 Guide to Email Open
and Click Through Rates—by Cecily Walters. What are average click-throughs
and open rates in association emails, and how can you move your own
metrics closer to the industry standard?
- Give Me One Good Reason to Share—by Andrew Hanelly. There are a lot of blips on our daily radars. We check our
Twitter stream. We drop in on Facebook. We comb through our RSS feeds. And
for the most part, we ignore most of the content we see. Here’s how to
start a conversation with your world.
- Learn to Sell on Value, Not Price—by Nathan Jamail. When selling advertising in association media
products, price is only an issue when it is presented as the primary
Seven Traits of Better Web Content—by Beth Mirza. Each
piece of website content—long or short—needs to be written in plain,
action-oriented language and adhere to these seven traits.
- Weighing the Custom Publishing Proposition—by Kerry A. Sullivan. Here’s
how one association uses custom publishing sponsorships to boost revenue
without negatively affecting its brand.
- Using Facebook to Drive Membership
Engagement—by Margaret Maloney. Does awareness equal engagement? Can greater
engagement translate into increased membership, more sales, registrations, or
other revenue generation for the association?
Carla Kalogeridis is editorial
director of Association Media & Publishing.