Taking Your Print
Publications into the Digital Space
At a recent AM&P
round table discussion, attendees gained a snapshot of what Adobe DPS can
offer, with insights from one of the design firms that beta tested the original
By Kristin Hubing
no secret in the association world that traditional print publications can
engage a variety of audiences by offering compelling digital presentation of
their content ó but the best way to go about creating content-centric mobile
apps is still up for debate. According to Bates Creative Vice President Ernie
Achenbach, the Adobe Digital Publishing Suite (DPS) offers a streamlined
approach to bringing content to life on mobile devices.
and his colleague, Amanda Jennison, marketing specialist at Bates Creative, led
a session on Adobe DPS at AM&Pís 2014 Annual Roundtable Roundup on
Thursday, October 9, at the National Guard Association of the United States.
Their design firm began working with DPS three-and-a-half years ago, when the
iPad became available to the public; Adobe recruited Bates to beta test their
is a suite of tools that works with InDesign to allow print designers to create
interactive elements in their InDesign files without needing the programming
knowledge of a web developer," said Achenbach. "It expands the capabilities of
your current design team without having to pull in additional resources."
is used to create individual files called folios, which can be thought of as
synonymous with issues of recurring print publications. The folios are then
distributed to an app, which is a custom viewer file that is available through
distribution services such as the iTunes app store, Google Play, and the Amazon
Marketplace ó or though a private, in-house mobile distribution manager.
types of apps can be created with DPS:
single-folio app, which provides access to only one file;
multi-folio app, which provides access to multiple issues of a publication; and
subscription, which allows for user notification when a new issue is available
on the app.
option is to use custom entitlements that require users to log in so that they
will only be able to access content that is available to them based on their
member status. "This is a good way for you to be able to tie your app solution
into member benefits directly,Ē Achenbach said.
DPS, your designer can simply reformat InDesign files to make them smaller,
then use the DPS tools to create interactive elements such as video, audio, and
slideshows. Jennison noted that once an app (or a folio within an app) has been
downloaded, it can be accessed offline. "Thatís one of the differentiators of
DPS,Ē she said.
cited recent research indicating that, on average, subscribers spend 50 minutes
per month in an Adobe DPS app. Eighteen of the top 20 publications in the
iTunes newsstand are created using DPS. "We find this to be a very telling
snapshot of the involvement of Adobe DPS," he said. "All types of organizations
are using Adobe DPS to take their print publications into the digital space."
for an Adobe DPS subscription varies by usage ó it is tiered based on number of
members and number of apps. The Bates Creative team is happy to answer any
questions from Sidebar readers about Adobe DPS.
Kristin Hubing is an editorial associate at AASA, The School
Superintendents Association. Association Media & Publishing thanks her for
covering this roundtable discussion for our members who were unable to attend.