Do you have a social media implementation plan that you
By Jeff Korhan
The number-one thing you can do to take the stress out of your social media
marketing is to develop a plan, write it all down, and make a commitment to use
and refine it as you grow with it. While that may seem straightforward, the key
to making it work is to have to some rules that allow you to capably respond to
unforeseen opportunities and challenges.
While earning my university degree in the sciences I learned
an important lesson about managing change. Put systems in place to control what
is controllable so that you can better respond to what you cannot control, such
as environmental conditions.
As you know, the various social media networks do seem to change like the
weather. So, instead of stressing about the changes with LinkedIn, YouTube, or
Facebook, expect and plan for them by getting and keeping everything else
organized to run like a well-oiled machine.
Your process should include, but not be limited to the
following best practices:
1. Actions you will take daily, weekly, and monthly. This is
simply building a schedule to which your organization is prepared to commit,
such as a weekly newsletter, daily Facebook page updates, checking your blog or
Twitter for comments, Facebook for birthdays, and so on.
2. Specific topics that your content marketing will address.
This will keep you on topic and more aware of balancing the type of content you
create and share across multiple channels. Limit this to as few as one, and
preferably no more than seven topics.
3. Keywords and hashtags. Having a handy list
of hashtags and keywords that relate to your topics will streamline your work.
4. Tools that you rely on. There are thousands of social media
tools and many of them work quite well. Choose and limit your use to just a
few, but do your homework to learn about newer and better ones as they come
5. Allocating time for research and education. All of us have
to do research to learn. So, make a list of blogs and other resources to
subscribe to, while also attending educational events online, or in person
where you can make new connections.
6. Making lists of like-minded friends and colleagues that can
help you. Try to organize your friends and colleagues into categories of
expertise. A quick email to a colleague can save hours of research.
7. Methods for batching your work to build in flexibility. Consider
doing all of your content creation in one focused period every week, rather
than pushing it all to a deadline.
8. Allocating time for making progress with what you have been
putting off. You can dramatically reduce your stress by committing to
periodically fixing or updating one channel you have been ignoring. For many of
us this is Pinterest, and for others it is your blog.
The process of social media marketing comes down to
understanding not just what to do, but also why. After years of working as a
social media coach and trainer, I discovered not understanding why you were
doing what you are doing is the primary source of poor implementation, and
often giving up altogether.
Remember: Write down your process steps. That alone will
give you more confidence.
You absolutely have to believe your work will produce results, and that comes
from knowing both why and how it works. Everything in business is a process.
Have a plan for implementing it well.
a free online project management and team collaboration tool that I'm using to
build and refine my social media implementation plan. The mobile app works
Search Widget is a new and easy way to embed your tweets on
your website. It's from Twitter, so you can trust it. You can see how I'm using
it at jeffkorhan.com.
Just be sure when setting it up to uncheck the box to allow for tailoring of
Twitter to eliminate irrelevant content.
Jeff Korhan, MBA, is a professional speaker, trainer, and coach. His new book, Built-In Social: Essential Social
Marketing Practices for Every Small Business was released in April