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Rich Resources for Monetizing Social Media - 10/23/2012 -

Creating social media ROI is made simpler with the right technology tools.

By Margaret Maloney

At the September 14th Association Media & Publishing Chicago Education Series, Monetizing Social Media, co-panelists Carrie Hartin, COO of Network Media Partners; Jeremy Joseph, director, content management, American Health Information Management Association; and Kim Schneider, communications editor, American Student Dental Association, suggested a number of resources and tools to assist your social media management strategy.

Fundraising
Considering donations for the associationís foundation as another way to monetize social media? Fundly.com advertises itself as "a crowdfunding platform for social good.Ē


Advice
Need advice on monetizing and leveraging social media?

  • Beth Kanter. Beth Kanterís new book, Measuring the Networked Non-Profit, co-authored with Katie Paine, is available at Amazon.com.
  • Radian6. Lots of e-books on tools to measure social media and leveraging. They also do strategy for you, with a discount for non-profits.
  • Social Toaster. Use SocialToaster to post your content to turn your current fans, friends, and family into Super Fans by making content easy to share to their social networks.


Blogs
Have blogger questions? Vist Problogger.net and learn about potential income opportunities available via blogging.


Beyond Facebook
Want to monetize social media outlets beyond Facebook?

  • Pinterest. Not very many businesses or organizations are here yet, due to its visual nature, which can be a challenge for content matter. As of late-September 2012, however, this site is open and no longer requires an invitation.
    • Create short videos quickly and easily with flipcam to post to Pinterset, which now has a video component
    • Post photos from meeting /events.They can go viral quickly on Pinterest.
    • Create components that can be pinned even if you donít have Pinterest presence.
    • Get people to click on an image to go through to something else, e.g., a call to action, take- away, resource, etc. Be sure to edit caption boxes so people are aware of these click-through add-ons.

  • Good.is. Helps you create infographics to provide visuals for information that is not naturally graphical. Infographics can be expensive to produce, so checkout Good.is for advice.
  • YouTube. Use a flipcam and wait outside conference sessions to ask attendees, "What three things did you learn at this session that youíll take back to your practice?Ē Post three times a day on each day of the meeting. Email the video links and post to Facebook, LinkedIn, Twitter, etc.
  • Vimeo. Offers better quality than YouTube, but YouTube gets more hits. Use both channels based on content.
  • Call Recorder. A Mac add-on for Skype that transfers your audio or video calls into movies you can post on YouTube.


Margaret Maloney is the publications manager at the American Association of Diabetes Educators. Association Media & Publishing thanks her for covering this event for our members who were unable to attend. For more on this topic, see the November/December 2012 issue of
Signature.

 

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