|Pocket Guide to Great Video
- 1/20/2015 -
Pocket Guide to Great
Keep these tips close
at hand the next time you venture out for video.
Elisabeth Leamy, a 13-time Emmy Award winning journalist, author, and speaker, spent eight years on
air at "Good Morning America” before settling into her current postion as the "Dr.
Oz” show’s consumer and investigative correspondent. Here, Leamy, a keynote
speaker at AM&P’s Annual Meeting in 2014, shares her best tips with
AM&P members for crafting vibrant videos:
- For scripted
videos, put objective content in the voiceover and elicit subjective comments —
opinion, emotion, and controversy — for your sound bites.
- Record and use
natural sound where appropriate — birds chirping, cars honking, machines
- Try not to go
more than four sentences without breaking up a voiceover with a sound bite or
- Form = function.
Serious topics = sober shooting style. Fun segments = MTV-style with lots of
- Use lots of
closeups. They grad attention because our eye doesn’t normally get to see that
- When editing
video, change shots in rhythm with the audio track, typically a new shot every
three to four seconds.
- Soundbites are
most crisp and compelling when they are more than 20 seconds. Eight to 12
seconds is the sweet spot.
- Consider hiring
local news alums to teach you — they are used to producing great videos fast
- Don’t interview
just the boss. Add front-line staff for relatable, authenti quotes.
- Don’t shoot
interviews in the office or conference room. Try the courtyard, lab, factory,
farm — visual places.
- Don’t pan and
zoom the camera too much.
- Don’t end on a
sound bite unless it’s stellar with a clean out-cue. Script a final "big