Mobile Social Media: A Checklist for Maximum
association and other event planners use mobile social technology to make the
most of their conferences and meetings? Here’s a comprehensive checklist to
help prioritize your steps before, during, and after your next event.
Ball, CMP, CSP
A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the more mobile the social media, the more widely they will be used at events.
What are the most mobile social channels?
- 65 percent of global Facebook video views are mobile. –AdWeek, January 2015
- There are 1 billion mobile Facebook users monthly. —The Verge, April 2014
- 88 percent of Twitter users are on mobile. —Jeff Bullas, social media strategist, 2015
- Instagram, an inherently mobile platform, has 300 million monthly users. — Instagram, December, 2014
- Half of YouTube views are on mobile devices, about 1 billion views daily. — YouTube, 2015
Mobile Social Checklist
So how can association and other event planners use mobile social technology to make the most of their events? Here is a checklist of ideas and tips to consider:
sure your organization and event websites are responsively designed. Your
websites are a principal means of promotion and should be as easily visible on
any screen size, from a small smart phone to an HD TV.
your mobile social channels prominently on the event site.
mobile social media channels with registration. Encourage attendee to share that
they registered on their social channels using automated tools.
sure your event app has strong integration with Facebook, Twitter, and
Instagram. Event apps vary in quality, and there are significant differences on
how well they handle various social channels.
attendees to download the mobile event app well in advance of the event and
direct them to the social links in the app. Use your app as a key communication
channel announcing new speakers, event news, sponsors, and games.
and promote your event hashtag well in advance of the event. Make
sure that it is unique — short, relevant, and as memorable as possible (no more
than five- or six-characters).
this hashtag as the common search term across all your social channels and
speakers to post short videos to YouTube about their upcoming presentation.
These should be no longer than two minutes and in high definition. Post these
videos on the event YouTube channel and embedded on a dedicated video page on
your event website. Be sure to include the event hashtag in the postings.
Additionally, include short promotional videos of the destination, venue, and
any entertainment planned.
your speakers, exhibitors, sponsors, and influential bloggers and other well-connected
individuals about the event hashtag, the event app, and any relevant games, and
encourage their participation with these channels.
a pre-event content strategy with the goal of new postings at least two to
three times a week the month before the event. Always use the event hashtag and
post to your event website and social channels.
preview photos on Instagram about the speakers, the venue, the entertainment,
and anything else that is visually appealing. Include the event hashtag in the
the event hashtag onsite using signage and other media. Plan for photo
opportunities. Post the hashtag prominently at picture points, in group congregation
areas, on badges, on place settings, and more.
hashtag usage through gamification leaderboards and your event app with prizes
or other acknowledgements for those who have the widest social reach.
moderated, multi-channel social walls during your event. At the minimum,
Twitter and Instagram should be included. Moderation will allow you to
eliminate spam postings and can allow for timed and sponsor postings as well.
Typically, social walls are cloud-based programs that are easy to set-up and
manage during the meeting.
the event hashtag, event app, and any gamification options during the opening
social photo booths; there are many options available simply by searching that
phrase. Make sure there is Instagram and hashtag integration.
and track the social channels. Answer questions and respond to complaints.
Share interesting social messages.
pictures and videos of the event as a reminder to attendees of the great time
and to advertise next year’s event.
your event story using curation media such as Storify highlighting
the chronology, significant moments, etc.
As mobile social media continues to expand its
footprint, this checklist hopefully will help to prioritize action steps in
social media metric tools (there are dozens of low cost or free tools available)
to measure the reach and exposure of your mobile social efforts.
Corbin Ball, CMP, CSP is a professional speaker and consultant
focusing on meetings technology. With 20 years of experience running
international citywide technology meetings, he now helps clients use technology to save time and improve productivity.