Which two association publishing teams won this year's coveted EXTRA! Award?
Association Media & Publishing’s EXCEL Awards—the
largest and most prestigious awards program that exclusively recognizes
excellence and leadership in nonprofit association media, publishing, and
communications—were presented to 110 organizations and associations at the 34th
Annual EXCEL Awards Gala on Monday, May 19th.
The winning entries represent the industry’s most exemplary
work in editorial, design, marketing, web publishing, mobile applications, and
This year’s awards night also included a series of digital live
polls, which kept the audience engaged and allowed attendees to take the pulse
of their publishing colleagues on certain topics, both fun and professional: Would you read a 1,500 word article on your mobile phone? The Tonight Show: Jammin' with Jimmy or Missing Jay? What's more valuable…a great writer or a great editor? The Happy Song: Please--stop, or It's my ringtone?
Although attendees had fun answering the live polls on their cell phones and watching the results come in on the big screen, the heart of the program was the 196 awards given to association publishing teams and their
"The EXCEL Awards program is building awareness for the
association publishing industry’s body of work, and they are advancing our
profession,” says Sarah Patterson, CAE, executive director of Association Media
& Publishing. "The EXCEL Awards are also important to our individual
careers and success.”
The EXCEL Awards Gala, held in conjunction with Association
Media & Publishing’s 2014 Annual Meeting,
was sponsored by Sheridan Magazines. In honor of Association Media &
Publishing’s 50th anniversary this year, the physical EXCEL Awards were
redesigned by the design and content marketing firm, Bussolati.
In keeping with tradition, the EXTRA! Awards were presented
at the end of the gala. Kept a secret until the last minute, the EXTRA! Awards
are chosen by the judges from among all EXCEL Award recipients to recognize
those winning entries that took bold chances and successfully innovated an
association media product.
Two organizations received an EXTRA! Award this year: the
World Wildlife Fund, for its winter 2013 article design in World Wildlife Magazine, titled "Primeiras e
Segundas, and be.group for mysilverage.com, which won the gold award for general
excellence in the web publishing category.
"The entire July/August issue of Signature magazine is
devoted to the EXCEL Award winning entries and many of the intriguing
backstories behind them,” says Carla Kalogeridis, editorial director of
Association Media & Publishing. "It’s one of our most popular issues of the
year—a real keeper—because it celebrates our hard-earned successes as