to Celebrate Your Publicationís Next Big Anniversary
Not only is your
anniversary a time to celebrate, itís also a great way to engage your readers
and learn more about their wants and needs.
publication is turning 10, 15, 20,30+.
No matter how many years your publication is celebrating, your can make this
anniversary one to remember.
are an important time to reflect
on accomplishments and strive toward new goals moving forward.Take
time to look back at the beginning or end of the year and evaluate the
publicationís results. Not only is your anniversary a time to celebrate, itís
also a great way to engage your readers and learn more about their wants and
good approach is to treat the celebration as a campaign. Put together a list of
fun tactics to engage your audienceóinvite
them to take polls and readership surveys focused on their interests and what
theyíre looking for when they read your publication (take
a look at a few ideas suggested below). Then evaluate
the results of your tactics, use your readersí feedback, and
make it last beyond the anniversary. At
the end of the campaign, youíll not only be
celebrating your publication, but also youíll be taking away valuable ideasófrom
your own readersóto
improve it moving
in celebrating your publicationís anniversary, but not quite sure
how to do that? Use
this list below as your guide.
- Create an anniversary
- Design a special anniversary
publication to be release date some point during the year ó could be during the specific anniversary month or
anytime that works best with other publishing activities you have lined up.
- Produce a collage of
cover articles from past issues.
- Interview volunteer
leaders on the growth of the publication.
- Choose archived
articles to re-purpose into something your readers will find relevant today.
- Plan a social media
campaign. Use Throwback Thursdays (#TBT) to post past articles/cover stories.
- Form a photo album of
past cover articles and photos used throughout the years in the publication.
- Generate a fun-facts
list about your
publication and things that have happened throughout the years.
- Incorporate video.Video
popularity continues to rise, so create a quick one-
to two-minute video about the
history of your publication. Or
incorporate your fun-facts list into a video.
- Establish a dedicated
web page for the anniversary. Keep the page live on your website moving
forward. This keeps the content searchable for readers to access at any point.
- Invite your readers
to share their favorite articles and authors.You
can feature these on your website, social media, and your publication.
- Set up a poll. Ask
your readers to vote on their favorite past cover or cover stories, articles,or
are endless ways to celebrate your big anniversary. Have fun with this! Show
your readers the value of your publication and really pour your excitement into
everything you do surrounding the publicationís anniversary.The
goal is for the energy to catch on and engage
with your organization.
be sure to capture the buzz: Pull statistics from the end of the campaign
(i.e., number of engaged users, website visitors,social
results) and use those moving
forward ó perhaps for your next big anniversary.
Grace Keyes is marketing communications coordinator
for the American Academy of Physical
Medicine and Rehabilitation and a member of the AM&P Content Creation