new No. 2 network is a must for entrepreneurs, says social media coach.
world of social networks, innovation can quickly change the field of
frontrunners — remember LiveJournal?
saw it again as Google+ overtook Twitter to claim the No. 2 spot behind
Facebook. And the new kid is already better than Mark Zuckerberg’s baby for
small businesses, professional firms, and entrepreneurs, says Alex Hinojosa,
vice president of media operations for EMSI, where he oversees the creative process and execution of
print, radio, TV, and social media campaigns.
Google+ would attract a big following because it really lends itself to
business uses and SEO,” says Hinojosa, who has witnessed the value of Google+
grow exponentially in the daily operations of his PR firm.
Global Web Index study shows Google+ grew to 343 million users globally in
December 2012 or about 25 percent of global internet users. Facebook still
accounts for 50 percent of the pie. "Facebook continues to go through
self-imposed changes that are seeing mixed responses from longtime users,”
Hinojosa says. "The new No. 2 has much, much more to offer than simply being an
alternative to the big dog.”
reviews the merits of Google+ as a business tool, and why he believes the
social network will continue its meteoric rise:
- Power. Google+ may be the new kid when it comes to social media — it’s
not even two years old yet — but Google has become synonymous with anything
online. The "new kid” offers something that no other social media platform can:
advantage. "Google loves its newest
offspring and it favors any post, article, picture, and link posted on
Google+,” Hinojosa says. "If you post a link on your Google+ about asthma
remedies, and one of your connections is logged in to Google+ and searches for
asthma remedies, your post will show up high in his Google search results.”
- In action. Let’s say you own an art gallery full of nature photos.
Your website for promoting the gallery highlights "mountain photos,” "wildlife
photos,” and "waterfall photos” and you’ve created matching URLs for each page,
such as bobsnaturephotos.com/waterfallphotos. Now you head over to post your
newest update on Google+. You post a message about the waterfall, then add the
link to your waterfall page, bobsnaturephotos.com/waterfallphotos. Now,
whenever one of your connections types "waterfall photos” into a Google search,
whether it is days, weeks, or months later, there you are on the first page of
the results. Your post shows up, your profile picture shows up, and your link
upon a time, MySpace was king, but over a period of about a year, the world
made a seamless transition onto Facebook, which may very well see a mass exodus
of users,” Hinojosa says. "If your association or organization is not already
on Google+, it’s time to make the move.”
Ginny Grimsley is national print campaign manager for News