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Best Final Proof Articles from 2009 - 1/5/2010 -

Here's a quick list of article worth re-visiting.
 
By Carla Kalogeridis

OK, HERE GOES: Our list of the best Association Media & Publishing e-newsletter articles of 2009 (in no particular order):

1. Twitter and You: What's the Plan? So you've got your association publication(s) on Twitter—good for you. Now, what's next? This article offers six easy ways to use Twitter to advance your association's publishing goals.

2. Start with Strategy. Don't expect your publications to grow and thrive if you keep on doing the same things the same way. Association publishing teams need to embrace strategic thinking and set their own course instead of being on the tail-end of everything. This article contains several specific ideas to get your association started on the path to developing a strategic media plan.

3. Go Ahead − Judge a Magazine by its Cover. Readers really do judge a magazine by its cover. Here are 10 rules to follow when creating a good cover and a few extra tips gathered from a popular Association Media & Publishing Lunch & Learn program.

4. Social Media Participation 101. Does your association have social computing guidelines in place to explain how your organization expects staff to interact with others when they visit online communities? David Meerman Scott, an online thought leader and best-selling author of the New Rules of Marketing & PR and the new book, World Wide Rave, says associations can benchmark their guidelines to some that have been created in the corporate world. This article provides a good set of "rules” to help get you started.

5.To Catch a Reader. Readers are fickle creatures – often too busy or too distracted to cozy up to that brilliant article you labored over. So, here's the big question: How do you catch a reader? This article explores how to use magazine "on ramps” more effectively to lure skimmers into reading your content.

6.10 Easy Ways to Break Bloggers Block. As more and more associations venture into the world of blogging, many editors and communications managers—to whom the responsibility for blogging often falls—are finding themselves scared stiff about how to come up with interesting things to write about on their association's blog. This article offers several tricks a veteran technology journalist and a regular blogger.

7.A Wiki Wiki Chorus Line. Here's a great example of how one association's commitment to deliver meaningful content through a wiki-driven, real-time resource center enriched its members' sense of community.

8.Crowd Control. The term "crowdsourcing” was first coined in 2006 by Wired magazine's contributing editor Jeff Howe to describe the practice of using Web 2.0 technologies to outsource solutions to the public. As association publishing challenges grow more complex and budgets are squeezed by a down-economy, the cheap, mass collaboration that crowdsourcing allows has made it a very attractive problem-solving option for nonprofits. Here's how you can breathe new life into your publication with crowdsourcing, including advice on how to thoroughly explain the process to members and get comfortable relinquishing a little control.

9.My Association Wish List. Consider these five insightful questions that content-conscious association publishers should re-examine at least once every quarter.

10. Blogging Blunders. Most organizations don't use blogs to their full potential. Often, they treat them as just another channel to distribute information they're already distributing by other means. It's not surprising nobody comes. A successful business blog uses the unique characteristics of the medium and engages in a discussion, not a speech. This article summarizes several of the biggest--but most common—blogging mistakes.

This "Best Of” list was compiled by Carla Kalogeridis, editorial director of Association Media & Publishing. Follow her on Twitter @CarlaKalo.


 

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