Monday, March 6, you can catch AssociationNation — the new podcast
series from Association Media & Publishing and Imagination — on your
favorite media player.
Andriopoulos, vice president of client strategy for Imagination and the host of
AssociationNation, says the series focuses on discussions with
publishing professionals about tips, best practices, and innovations from all
facets of the association publishing world.
talking about who is doing well, who is doing not so well, and where people can
look for examples of what’s going on in the industry,” Andriopoulos says.
"We’ll be talking to three to five people per topic. We really want to get point-of-view
accounts of successes and challenges.”
episode will dive into the rapid response content in slow environments.
Andriopoulos says this is a topic that comes up a lot with Imagination’s
association clients. She says many times associations see timely trends and
breaking news happening, but they don’t have a process in place to respond or
become part of the conversation, so they are left behind.
associations are not in the business of breaking news, even if it’s related to
their field,” Andriopoulos says. "But they are the voice of their membership,
and they can put the news in context of what it means for their members. That’s
what rapid response should look like for them.”
episode, Andriopoulos interviewed Kate Chandler, digital content director for
National Federation of Independent Business; Jess Perry, senior vice president
of publishing and media for Society for Human Resource Management; and Dennis
Wharton, executive vice president of communications for National Association of
organizations that we talked to all handled rapid response very differently,”
Andriopoulos says. "They are all pretty large, but we covered the internal,
dedicated content team approach; the external agency approach; and the scrappy,
small-team approach. We wanted to lay out major steps to determine how you are
going to make this type of content a priority. Then we rounded it out with best
practices, knowing that not everyone will be able to dedicate a team of 30
people to this or be able to hire an agency to do it.”
says she liked hearing different ideas for associations to add context and
perspective to breaking news or events. She hopes that the episode gives people
ideas for things they can do right now with what resources they already have.
"For me, it
was interesting to see so many different ways rapid response content can be
used by different types of organizations,” she says. "It shows how nimble that
type of content can be. It can address very different priorities. You might not
be pursuing advocacy or breaking news, but that doesn’t mean there isn’t need
for this type of content.”
Listeners can subscribe to AssociationNation
now via Google Play, here, and iTunes, here. Starting Monday, the episodes will also be
available on AM&P’s and Imagination’s websites.
And "stay tuned” for April when
Andriopoulos and the Imagination team look at "Building a Home for Your Content Marketing.”
It promises to be everything associations need to know about content hubs, the
central place for content creation, and distribution in a digital strategy.