DISCOUNTED RATE TO DIGITALNOW
digitalNow has extended an exclusive offer
to Association Media & Publishing members to attend this year’s conference
at a preferred rate.
Scheduled for May 28-30, 2015 at Walt
Disney World’s Swan Dolphin Resort, AM&P members can attend for $645
instead of paying the full rate of $845.
Through a negotiated collaboration where
AM&P will also provide a conference session for attendees, digitalNow is
extending this exclusive offer to AM&P members. (Register for the AM&P preferred rate of $645.)
Now in its 15th year,
digitalNow has forged a reputation for exemplary education, networking, and
technology innovations exclusively for association leaders. digitalNow 2015
Keynotes. Opening keynote speaker Rachel Botsman is
traveling from Australia to lead attendees through a dynamic discussion about
how associations can achieve their purpose and provide new value through the
power of collaboration and sharing through digital technologies. On day two,
David Bell, author and award-winning professor of digital marketing at the
Wharton School, will explore how migrating from good to great requires
expansion of niche locations beyond traditional membership, and how the
powerful principles of online consumerism apply to associations and membership.
The closing day keynote is author Margaret
Heffernan. Born in Texas, raised in Holland, and educated at Cambridge
University, Heffernan lives and works in the United Kingdom. At digitalNow, she
will address how leadership styles and organizational and board culture can
crush creativity by narrowing focus — disengaging a sense of freedom and
responsibility and undermining trust.
Microsoft. Joseph Dickerson is a writer,
technologist, and user experience lead who specializes in next-generation
experiences and products. A designer of multiple mobile and Internet
applications, he has worked to make technology easier and better for users for
over a decade. He is the author of several books, including a primer on user
experience design, Experience Matters.
IBM. Scott Edwards is a product manager at IBM. Prior to
IBM, he was the co-founder of Outstart, the award-winning learning management
suite, based on the phiolosphy that learning isn’t about one system — it’s
about an ecosystem.
Google. Krista Seiden is analytics product marketing manager
at Google. Seiden will discuss the customer life cycle, A/B testing, and the
best practices in applying analytics in cloud, mobile, and social where the
dynamics are in constant flux.
Intel. Pam Didner, formerly of Intel, will discuss how an
association’s services and employees are its new marketing weapons and will
identify five marketing trends that will impact the future of associations.
WayBlazer. Terry Jones is CEO of WayBlazer, former
founder of Travelocity, and former chairman of Kayak. Using IBM Watson natural
language interface and lots of data — including your own association data —
WayBlazer offers insights and recommendations much like a personal concierge.
Ultimately, this session is s preview what associations can provide in a new
model of "insight as a service.
Blinkist. Niklas Jansen is CEO
of Blinkist, a mobile learning
company that distills key insights from outstanding non-fiction books into
beautiful, concise, 15-minute, made-for-mobile reads. Blinkist is currently
available for iPhone, iPad, and web.
MentorMe. Brit Fitzpatrick is founder and CEO of MentorMe.
Fitzpatrick was named among the Top 50 under 40 social enterprise leaders in
the U.S. by the American Express Foundation. MentorMe is reinventing the way
communities invest in people by making it easy to manage mentoring programs.
Czarina Games. Czarina Games was founded by CEO Alicia
Sanchez. Following a brief stint at Old Dominion University’s simulation
center, Sanchez served as Defense Acquisition’s Games czar where she launched
over 40 serious games and the first-ever Department of Defense Casual Serious
Games site. Sanchez offers solid research and experience that establishes games
as the key to adult learning.
In addition to these presentations,
digitalNow will also be offering sessions on:
ROI of social media
opportunities in the sharing economy
decision making: converting data into real member value
the business case for an online community to ensure it yields value for the
organization and members
To review conference eligibility
requirements and see additional program announcements, visit the official digitalNow website.