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7 NEW Things to Do After You've Written a Blog Post - 2/26/2013 -

Here's your first step in getting familiar with the latest tools to help your association promote its blog.

By Brody Dorland

Much has changed since my original article on "12 Things to Do After Writing a New Blog Post,Ē so this article will give you several new ideas on how to get more mileage out of your blog.

Establishing RSS connections with various social media sites so that your blog content automatically posts to your profiles is still a good idea. Although Iím not really a fan of auto-posting to Twitter or Facebook, there are a few automatic connections that I do recommend. One is for your personal LinkedIn profile. If you havenít yet plugged your blog feed into your profile, watch this video and get it done. Forward this to your association coworkers as well ó everyone in your organization should be syndicating the associationís blog content on their LinkedIn profiles via the WordPress or BlogLink applications.

1. RSS-to-Email. One of the new (but not really new) things I wanted to mention was RSS-to-Email syndication. Depending on your email marketing or RSS management platform, you may now have the ability to set up RSS-to-Email campaigns for your blog content. If youíre using Mailchimp (my fave), thereís an easy process for setting this up. Create a new blog subscriber list so youíre not spamming your current list, configure a mobile-friendly email template, and create your campaign to send automatically when you launch a new blog post. Add the subscription form to your blog so you can continue to build your subscriber list.

2. Google Currents. Currents is Googleís answer to the popular iPad app, Flipboard. Itís all about media consumption on any type of mobile device, and Currents makes it simple to create your own real-time digital magazine by syndicating any content feeds that you connect. You can go to the Google Currents page (https://www.google.com/producer), name your edition, and plug in your RSS feed, your YouTube channel, your Fickr stream, your Google+ updates, and a host of other accounts. You can then customize your look with brand elements and color schemes.

Much like Google+, the future adoption and consumption of Currents is still unknown. But tablets are a big part of our future, so you might want to get on this train now.

Status Updates: Social Sites Worth Considering

3. Google+. Google continues to build upon its new social network, and itís hard to deny the SEO value of sharing your content via this platform. One unique point about Google+ is that there are no character limitations, so you are free to include a lot more content within your status updates than you can on platforms such as Twitter. Create thoughtful, engaging, keyword-optimized teasers with links back to your associationís blog or website.

4. Pinterest. By now, thereís no need for me to add to the 5,000 other "how to use PinterestĒ articles out there that were likely posted in the last few days. If you have developed an original graphic or photo for your content, pin it for some extra link juice.

5. Twitter. Weíll assume youíre already posting to Twitter, but Iíd like to take this further and remind you to think about using specific hashtags that relate to the topic(s) covered in your blog post. Adding a hashtag to a blog post is a great way to extend the reach of your content beyond your followers. A good chunk of the Twitterati follows and monitors certain hashtags that they care about, so a post that shows up in that hashtag stream has a good chance of being seen and retweeted.

You probably already know the popular hashtags related to your industry, products/services, or subject matter, but if you donít, you can head over to http://hashtags.org and do some searching to find out which hashtags are the most popular.

Social Bookmarking

6. Bookmarking with Reddit. In my previous post, I talked about how social bookmarking has been on the decline for some time, but the bookmarking site, Reddit is not messing around these days. But, you canít just show up on Reddit and expect to get any love. Find established users in your network and ask them to bookmark/promote your content. Be careful not to overstay your welcome though, and your stuff better be good.

Seek and Assist

7. Twitter tips. NeedTagger scans your content and finds people on Twitter discussing the needs that your content can meet, right now.Using its Engagement panel, you review the incoming tweets/comments and meet usersí needs by sharing helpful content.In return, they click on your shared links, driving high-quality traffic to your website. NeedTagger tracks the clicks and shares that you generate for each link you share, so you can measure how well your content and messaging perform in social media.

Just Do It

Iíll offer the same words of advice that I gave in my original article: The first time is the hardest. Setting up accounts and getting to know the interface and functions of the various social sites and applications may make your brain hurt. But it will get easier. Plan to dedicate an hour to blog-post promotion after each launch.

And finally, all this new stuff can be tracked, including Google Currents, which plugs in directly to your existing Google Analytics account.

Brody Dorland is an online marketing consultant, blogger, and podcaster.


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