Here's your first step in getting familiar with the latest tools to help your association promote its blog.
By Brody Dorland
has changed since my original article on "12 Things to Do After Writing a New Blog Post,Ē so this article will give you several new ideas on how to get more mileage out
of your blog.
RSS connections with various social media sites so that your blog content
automatically posts to your profiles is still a good idea. Although Iím not
really a fan of auto-posting to Twitter or Facebook, there are a few automatic
connections that I do recommend. One is for your personal LinkedIn profile. If
you havenít yet plugged your blog feed into your profile, watch this video and get it done. Forward this to your association coworkers as well ó everyone
in your organization should be syndicating the associationís blog content on
their LinkedIn profiles via the WordPress or BlogLink applications.
1. RSS-to-Email. One of the new (but
not really new) things I wanted to mention was RSS-to-Email syndication.
Depending on your email marketing or RSS management platform, you may now have
the ability to set up RSS-to-Email campaigns for your blog content. If youíre
using Mailchimp (my fave), thereís an easy process for setting this up. Create
a new blog subscriber list so youíre not spamming your current list, configure
a mobile-friendly email template, and create your campaign to send
automatically when you launch a new blog post. Add the subscription form to
your blog so you can continue to build your subscriber list.
2. Google Currents. Currents is Googleís
answer to the popular iPad app, Flipboard. Itís all about media consumption on
any type of mobile device, and Currents makes it simple to create your own
real-time digital magazine by syndicating any content feeds that you connect.
You can go to the Google
Currents page (https://www.google.com/producer), name your edition, and plug in your RSS feed, your
YouTube channel, your Fickr stream, your Google+ updates, and a host of other
accounts. You can then customize your look with brand elements and color
like Google+, the future adoption and consumption of Currents is still unknown.
But tablets are a big part of our future, so you might want to get on this
Updates: Social Sites Worth Considering
3. Google+. Google continues to
build upon its new social network, and itís hard to deny the SEO value of
sharing your content via this platform. One unique point about Google+ is that
there are no character limitations, so you are free to include a lot more
content within your status updates than you can on platforms such as Twitter. Create
thoughtful, engaging, keyword-optimized teasers with links back to your associationís
blog or website.
4. Pinterest. By now, thereís no
need for me to add to
the 5,000 other "how to use PinterestĒ articles out there that were likely
posted in the last few days. If you have developed an original graphic or photo
for your content, pin
it for some extra link juice.
5. Twitter. Weíll assume youíre
already posting to Twitter, but Iíd like to take this further and remind you to
think about using specific hashtags that relate to the topic(s) covered in your
blog post. Adding a hashtag to a blog post is a great way to extend the reach
of your content beyond your followers. A good chunk of the Twitterati follows
and monitors certain hashtags that they care about, so a post that shows up in
that hashtag stream has a good chance of being seen and retweeted.
probably already know the popular hashtags related to your industry, products/services,
or subject matter, but if you donít, you can head over to http://hashtags.org and do some searching to find out which hashtags are the most popular.
Bookmarking with Reddit. In my previous post, I
talked about how social bookmarking has been on the decline for some time, but
the bookmarking site, Reddit
is not messing around these days. But, you canít just show up on Reddit and
expect to get any love. Find established users in your network and ask them to
bookmark/promote your content. Be careful not to overstay your welcome though,
and your stuff better be good.
7. Twitter tips. NeedTagger
content and finds people on Twitter discussing the needs that your content can
meet, right now.Using its Engagement panel, you review the incoming
tweets/comments and meet usersí needs by sharing helpful content.In
return, they click on your shared links, driving high-quality traffic to your
website. NeedTagger tracks the clicks and shares that you generate for each
link you share, so you can measure how well your content and messaging perform
in social media.
offer the same words of advice that I gave in my original article: The first
time is the hardest. Setting up accounts and getting to know the interface and
functions of the various social sites and applications may make your brain
hurt. But it will get easier. Plan to dedicate an hour to blog-post promotion
after each launch.
finally, all this new stuff can be tracked, including Google Currents, which
plugs in directly to your existing Google Analytics account.
Brody Dorland is an online
marketing consultant, blogger,