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5 Ways to Curate Content in Real Time - 10/9/2012 -

Does your organization need a more dynamic approach to content curation?

By Adam Vincenzini

Twitter is widely recognized as the driving force behind the real-time news-sharing phenomenon we've experienced in the last few years. Many of the earlier adopters of Twitter were able to generate significant followings on the back of their ability to scan the web for evergreen content relevant to their niche to share their "found” goodies at times most likely to be clicked.

But, then, as more and more users discovered this way of adding value to the social media eco-system, it became a lot more competitive, with the most reliable content sources being shared so often that getting tipped off to "new” content became much more rare.

This evolution has (in part) created a need for a more dynamic approach to content curation. Instead of doing your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery. Annoyingly, a good portion of this type of content discovery had to be conducted manually—until now.

Here are five new ways to discover and curate content in real-time:

1. Bottlenose.comThis combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time. The searching ability of Bottlenose is very solid, too.

2. rt.ly (aka realtime from bit.ly). This serves up content with stats telling you how popular it is as the time of searching. For example, an interview with someone well-known might be getting shared 16.2 times per minute.

3. Sulia.comThe tag line for this is the "interest network” and it is a pretty fair summation. It is also owner of the most attractive user experience, borrowing a bit of functionality from Pinterest.

4. Alternion.comAnother service which combines your own social media preferences with some real-time discovery and organization.

5. Social BuzzSocial Buzz works by taking your keywords, running a search, and then adding the analytics associated with those results to give you the most relevant content options.

Why do tools like these provide competitive advantage? Real-time discovery of quality content is becoming more important because pre-scheduling older content doesn't have the same impact as it once did. The best time to find and share content is during the real-time content discovery hot spot, which means you are more likely to be viewed by your members as a news breaker as opposed to a news follower.

Adam Vincenzini is the head of social media at Mango Communications (part of DDB Worldwide).


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