15 Ways to Increase the Click-Through Rate on Your Tweets
How do you get someone to click your links on Twitter?
By Mitt Ray
Figuring out how to attract more people that like what you
are posting is one of the most important aspects of being successful on Twitter.
a higher click-through rate is certainly not the only
thing to be good at on Twitter, it can be a great basis of
success. So without further ado, here are 15 of the best tips out there to guarantee a higher click rate.
1. Learn to
write persuasive tweets.
Tweets are just like headlines. They need to attract attention
and get the reader to read to click on the link. Your tweet needs to convince
the reader that it’s worth his or her time to click on the link and read the
content it leads to.
headlines are the ones that state a benefit and generate curiosity —the same applies to the best tweets. You need to let the
reader know that the content the link leads to will benefit them and try your
best to get them curious. Also make them really easy to read — get rid of
complicated words because people browse through tweets as quickly as they can
and the easier a tweet is to read, the higher are the chances of them clicking
on the link.
2. Focus on
using the right keywords.
People are always looking for good content on Twitter. They
normally look for it in their Twitter feed. And if they don’t find what they
are looking for, they will type down words in the Twitter search box and look
for the latest tweets on that topic.
you want your tweets to turn up during these searches, you need to add keywords
to your tweets, keywords your audience will most likely search.
you add keywords, your tweets will turn up in the search and this will most
likely increase your click-through rate as it will increase the exposure your
tweets get. I found this works extremely well with "How Tos” and "Guides”
keywords. It also proves to give a great conversion.
3. Use hashtags
It helps to use a hashtag along with
your tweet. People might search for hashtags instead of words in the search
bar, as hashtags can lead to relevant tweets they are looking for — so use
relevant hashtags in your post. For example, if you’re tweeting something about
Twitter, you can use the hashtags #twitter, #sm or #socialmedia. If you’re
tweeting about something on copywriting, use the hashtags #writing or
hashtags can make a huge difference on your CTR. An oft-cited study from Buddy
Media found that adding hashtags can double the engagement on your tweet.
4. Post at the
right time, when most of your followers are online.
Post at a time when it’s most likely that people are going
to click on your tweets. Click-through rates are normally at their highest in
the afternoon — but these are just general stats for a general audience.
need to figure out the time your target audience prefers.
You can either do this by yourself by tweeting at different times and checking
how many people click on your tweets by using a click tracking software like bit.lyor Buffer, or by using a service like SocialBro,
which figures out your best times to Tweet. Note SocialBroand Followerwonk each connect with Buffer so you can
sync your ideal posting schedules.
5. Take part in
Take part in Twitter chatson subjects you specialize in, and share good content. Twitter chats are
attended by both experts and people looking to learn more about the subject the
chat covers. If you are an expert on that subject, this could be a great opportunity
to increase your click-through rate.
tweet chats are attended by many people, and when you take part in these chats
and share good content not only published by you but also by others, and if the
attendees find it helpful, it could really increase your click-through rate.
These people, who have just read your tweets and found them helpful, will take
note of your work and follow you on Twitter; the next time they see your tweets
they will want to read them.
6. Space out
your tweets enough, so you don’t flood followers.
In his webinar, Science of Time,
Dan Zarrella points out that tweets that had sufficient gaps between them had a higher
click-through rate. Therefore, if you want to increase the
CTR of your tweets, make sure you leave a time gap before and after you tweet
example, if you want to post at 1 p.m., make sure you don’t tweet anything 30
minutes before this tweet and 30 minutes after this tweet. This should help
increase your click-through rate. Of course, Bufferis a great option to make spacing out your Tweets easier and never flooding
7. Connect your
Twitter account with your other social accounts.
Linking your accounts to one another is a useful way for
people to find you on multiple networks and to engage with you where they’re
most comfortable. If a potential LinkedIn connection sees that you’re on
Twitter, it’s possible that they may click over to your profile and browse
through your timeline, potentially boosting your clickthrough rate on your
connect LinkedIn and Twitter, log in at LinkedIn and go to Settings > Manage
Twitter Settings. In the pop-up box that appears, be sure to check the box for
displaying your Twitter account on your LinkedIn profile.
Twitter profile will then appear on your LinkedIn profile page. If you are
interested in autoposting tweets to LinkedIn or other networks, you can test
out automation toolslike Zapier and IFTTT,
which allow you to connect multiple services.
course, be wary here that you don’t over-automate.
8. Work on getting more followers.
more followers you have, the higher your click-through rate will be, as your
tweets will be exposed to a larger audience directly. It would also be more
likely that you will get more retweets, which will lead to many more clicks on
work hard on getting more followers. Here’s a great post by Leo Widrich
9. Tweet only
the best content you find.
This might seem kind of obvious, yet making it a point to
tweet only the most relevant content is crucial, I’ve found.
you tweet some irrelevant or bad content, and some of your followers visit it
and it disappoints them – they will either unfollow you or stop clicking on
your tweets. If you tweet good content and they find it helpful, they will
want to read more from you. Build the trust with your community.
is a big list of Twitter sharing ratiosthat might be helpful to consider for this, including the 4-1-1 method, the
Golden Ratio, and the Rule of Thirds.
tweets between 120 and 130 characters.
Dan Zarrella published an excellent infographic, "How to
Get More Clicks on Twitter". In his study, Zarrella found that
tweets between the lengths of 120 and 130 characters
had the highest click-through rates. So when you write tweets makes sure they
are of this length.
11. Use words
that encourage clicks.
He also found that tweets that had the words "via,” "@,”
"RT,” "Please,” and "Check” had the highest click-through rates, while those
with the words "@addthis,” "marketing,” and "get glue” had lower CTRs.
Therefore, make sure you use the right words that increase click-through rates
and avoid using the ones that don’t.
12. Tag others
in your Tweets with "@username.”
Tag others in your tweets, as the above tip shows that using
the word "@” can increase your CTR and the best way to use "@” is by tagging
someone in your tweet. Whenever you can, make it a point to tag someone in your
tweet. This could be the author of the content or just the twitter account of
Tagging others and adding a comment about the post can also
help you make connections with people and get more followers as it has been pointed
out on this post. This is a great way to show the thoughtfulness of your
Tweet and make others curious about it.
13. Place the
links early on in your Tweets.
Zarrella also found that tweets in which the links appeared
one quarter through the tweets had a higher click-through rate. Therefore,
place your links earlier on in the tweet, instead of placing it at the end of
the message as it’s usually done.
differently on weekends
The study also shows that tweets made on weekends
(Fridays, Saturdays, and Sundays) had higher CTRs than those posted on the
weekdays. The difference here, however, is that the frequency needs to be much
lower as social streams are a lot slower too. Try dropping your Tweeting
frequency to only two or three tweets on weekends. It goes in line with Dan
Zarrella’s research and doesn’t overwhelm your followers on a slower day of
15. Check and
analyze the results of your clicks.
These are just some tips on how to increase your
click-through rate. This can vary from person to person. It all depends upon
your audience. You might have a different day, time, etc. on which you have a
higher click-through rate. The best thing to do is check your results.
are many great services like Buffer, SocialBro,
or Tweriod that can help you do that. Your
results will help you learn the best time to tweet to increase your
click-through rate and make sure you reach your audience.
Mitt Ray is the founder and CEO of Social
Marketing Writing. First published on http://blog.bufferapp.com