resource center

Why spend countless hours developing author guidelines, copyright release forms, job descriptions or various other documents when you could simply use what other Association Media & Publishing members have already developed?
 
The Resource Center, for members only, contains sample documents, suggested publications, links to other informational Web sites and selected articles from past issues of Signature (formerly Association Publishing) magazine. Topics range from circulation to printing, hiring practices to ad sales, audits to marketing and much, much more.

Mobile Strategy
Resource
Mobile Today: Strategizing for Multi-Channel Content Delivery with Limited Resources - Presentation by Matt Stegens, Director of Digital Marketing, American Bar Association, from the October 11, 2012 Chicago Education Series.
 
Association Publishing in 2012
Resource
Forward Thinking: A Look at Association Publishing in 2012 - Presentation by Susan Friedman, executive editor, digital content, National Association for the Education of Young Children at the DC Lunch & Learn on Thursday, December 8, 2011.
 
Book Publishing
Resource
Handout: What Does Your Book Publishing Look Like Today? - What does your book publishing program look like today? What will it look like tomorrow? Book publishing is an important part of your association's publications mix for your members and your organization's bottom line. This handout is from the July 20, 2011 Lunch & Learn.
 
Presentation: What Does Your Book Publishing Look Like Today? - What does your book publishing program look like today? What will it look like tomorrow? Book publishing is an important part of your association's publications mix for your members and your organization's bottom line. This presentation was offered as a Lunch & Learn on July 20, 2011.
 
Take Book Publishing to the Next Level - Presentation by Mary Ellen Flannery, senior writer and editor, National Education Association and Betsy Kulamer, Director of Books, American Society for Civil Engineers at the November 5, 2012 Lunch & Learn in Washington, DC.
 
Branding
Resource
How Branding Impacts Your Website - Mark O'Brien, President of Newfangled, presented how branding impacts your website at the Association Media and Publishing Lunch & Learn, Branding - It's Not Just for Cattle Anymore, on January 12, 2011 in Washington, DC.
 
The Marketing Side of Branding - Jeff Bebee, Marketing Director, Magazines for the American Institute of Physics, presented the marketing side of branding at the Association Media and Publishing Lunch & Learn, Branding - It's Not Just for Cattle Anymore, on January 12, 2011 in Washington, DC.
 
The Role of a Name - Debra Bates-Schrott, President of Bates Creative Group, LLC, presented the role of a name at the Association Mediaand Publishing Lunch & Learn, Branding - It's Not Just for Cattle Anymore, on January 12, 2011in Washington, DC.
 
Business of Assn Publishing
Resource
If It's Tuesday, it Must Be Twitter: Managing Content Across Multiple Channels - Handouts from the session, If It's Tuesday, it Must Be Twitter: Managing Content Across Multiple Channels, presented at Association Media & Publishing, titled, "The Business of Association Publishing", on November 17, 2010 in Chicago, IL.
 
Making Publishing the Whole Associationís Business: An Editorís Experience - Handouts from the session, Making Publishing the Whole Association's Business: An Editor's Experience, present at Association Media & Publishing, titled, "The Business of Association Publishing", held in Chicago, IL on November 17, 2010.
 
Simple is Better: A Radical Recommendation for Author/Contributor Agreements - Handouts from the session, Simple is Better: A Radical Recommendation for Author/Contributor Agreements, presented at Association Media & Publishing, titled, "The Business of Association Publishing", on November 17, 2010 in Chicago, IL.
 
Career Development
Resource
Career Development in the Digital Age...and Difficult Times - Presentation by Alexis Grant, Journalist & Social Media Strategist., at the DC Lunch & Learn on Tuesday November 15, 2011.
 
Honing the Tools in Your Career Development Toolbox - Presentation by  Melissa Feuer, Director of Career Services, College of Professional Studies, George Washington University; Shala W. Graham, Principal & Creative Director, SW Creatives, LLC; John O'Brien, Consultant& Chief Success Sherpa, Success Sherpa at the DC Lunch & Learn on Wednesday, May 16, 2012.
 
Design
Resource
Effective Design Strategy - Effective Design Strategy presentation by James Baran, Director of Publications Production, Institute of Food Technologists and Stephanie West, President, West + Associates & Westbound Publications, Inc, from Association Media & Publishing Chicago Education Series held on October 26, 2010.
 
Magazine Redesign RFP (For an Association Magazine) -
 
Digital Magazines
Resource
Create an Interactive Magazine -
How can you go beyond providing PDFs and flipbooks to actually engaging members in your magazine, website, and more? Find out how ASAE learned to innovate by strategically using animation, audio, video, apps, games, and other tools that attract and keep members. This presentation provides the behind-the-scenes insights and practical tips for using digital techniques in your own work. Deliver Digially was originally presented at DC Lunch & Learn, Beyond Flipbooks: Taking Digital Communications to the Next Level, by Mark Athitakis, Senior Editor, Associations Now, ASAE on Thursday, May 12, 2011.
 
Delivering Digitally - How can you go beyond providing PDFs and flipbooks to actually engaging members in your magazine, website, and more? Find out how the Recreational Boating & Fishing Foundation learned to innovate by strategically using animation, audio, video, apps, games, and other tools that attract and keep members. This presentation provides the behind-the-scenes insights and practical tips for using digital techniques in your own work. Deliver Digially was originally presented at DC Lunch & Learn, Beyond Flipbooks: Taking Digital Communications to the Next Level, on Thursday, May 12, 2011.
 
Distribution of Content
Resource
E-Readers and Distribution of Content - Across the board, demand for mobile content is expanding rapidly. A market jump-started by e-readers like the Kindle now includes an array of multi-function mobile devices, such as iPhones.
 
E-Marketing
Resource
Criteria Sheet for Evaluating ESPs -
 
E-mail: The Digital Marketing Heavyweight - Presentation by Alyssa Miller, Director, eMedia and Managing Editor, ePublishing, Aircraft Owners & Pilots Association, and Gwen Tomasulo, Managing Director, Audience Development, The Chronicle of Higher Education at the DC Lunch & Learn on Thursday, March 15, 2012.
 
Subject Lines: Punctuation marks and words to avoid - list created by Alyssa Miller, eMedia and Managing Editor, ePublishing, Aircraft Owners & Pilots Association, that includes punctuation marks and words to avoid when writing the subject lines of your emails
 
Editorial
Resource
Tips for Skype Video Interviewees - Here are tips for interviewees being intereviewed via Skype Video.
 
Web Writing Workshop: How Better Content Always Improves Your Site - Presentation by Leslie O'Flahavan, owner, E-Write, at the DC Lunch & Learn on Tuesday, July 17, 2012.
 
Editorial Policy/Guidelines
Resource
Editorial Policy & Submission Guidelines - Submitted by American Inn of Courts, this editorial policy and guidlines includes information on article length, copyright, photo and image submission, etc.
 
Intellectual Property Issues
Resource
Association of Corporate Counsel Copyright Policy -
 
Contracts, Copyrights, and Trademarks: Oh Boy! - Presentation by Jefferson Glassie, Esq., partner, Whiteford, Taylor, & Preston LLP at the DC Lunch & Learn on Thursday, January 26, 2012.
 
Creative Commons: Build Once, Use Many - Presentation by Kevin Thompson, Member of Davis McGrath LLC., at the Chicago Education Series on Thursday July 28, 2011.
 
Maximizing Your Content - Presentation by Eduard Avis, Assistant Director of Editorial Production at Health Administration Press, at the Chicago Education Series on Thursday July 28, 2011.
 
Re-Prints & Copyrights - Presentation by Theresa Wojtalewicz, Manager of Editorial Services at Smith Bucklin, at the Chicago Education Series on Thursday July 28, 2011.
 
Society for Human Resource Management Copyright Policy -
 
Trademark & Copyright in the US - Presentation by Jon Nelson, Attorney at Banner & Witcoff Ltd., at the Chicago Education Series on Thursday July 28, 2011.
 
Job Descriptions
Resource
Acquisitions Editor, Content Development - As acquisitions editor, you will serve as the content expert and lead writer in a team focused on the development of complex virtual products, including online courses and videos. Successful applicants be excellent writers, and are capable of making nuanced, time-sensitive content and editorial decisions.
 
Assistant Editor - The assistant editor edits and proofreads articles and copywrites for the association's magazine. This position also manages one of the magazine's quarterly supplements.
 
Assistant Editor - A professional society is looking for an Assistant Editor with demonstrated writing skills to join its marketing and communications staff.
 
Communications and Marketing Specialist - PT - A national nonprofit seeks a Communications and Marketing Specialist for a part-time position 3 days or up to 21 hours weekly.
 
Communications and Web Content Manager - A professional association is seeking a highly motivated individual for a multi-faceted Communications and Web Content Manager position.
 
Communications Manager - A professional association is seeking a person to manage communications, marketing, and public relations projects to support all departments and programs.
 
Communications Specialist - An association seeks a communications specialist to join our progressive team to write, edit and manage print and online communications.
 
Communications/Administrative Assistant - A non-profit educational organization is seeking a Communications/Administrative Assistant. The ideal candidate would perform administrative tasks to support the organization and contribute fresh, innovative ideas for both content and design to its communications functions.
 
Content Acquisitions Director - A professional association is seeing a content acquisitions director. The director manages the acquisition strategy team, acquisition editors, and overall acquisition process for books and other professional development resources.
 
Deputy Editor - Leads the production side of the magazine; helps set strategic direction of the magazine; oversees the semi-formal interactions with volunteers; writes or lead edits approximately 2 features per month; leads editorial supplements and departments as assigned; oversees newsletters; acts as editor-in-chief when needed. Supervises managing editor and newsletter editor.
 
Digital and Production Manager - The Digital & Print Production Manager oversees the print production of multiple print projects and manages the distribution of more than 100 emails annually. In this role, the Digital & Print Production Manager will also provide advertising assistance and production management for the monthly magazine.
 
e-Publishing Specialist -  A leading association is seeking an e-Publishing Specialist to create, distribute, and control access to electronic publishing products from member archives to producing the different e-book formats (.mobi and .epub).
 
Editorial Assistant - A professional society is looking for an Editorial Assistant with demonstrated copy editing skills to join its marketing and communications staff.
 
Editorial Assistant - An association is seeking an Editorial Assistant to join its marketing and communications staff
 
Editorial Coordinator - The editorial coordinator supports the publishing department of the association.
 
Manager of Communications - An association seeks a manager of communications to write, edit and manage print and online communications.
 
Manager of Publications - A professional society seeks a Manager of Publications to oversee project management for all publications and co-branded publications with outside publishers.
 
Marketing Consultant - A professional state association seeks a Marketing Consultant. The Marketing Consultant reports to our Marketing Director.
 
Marketing Manager - The Marketing Manager works closely with the Director of Membership & Marketing, and the Membership & Marketing Committee and collaborates with external resources to develop research plans, design surveys and questionnaires, as well as plans and implements marketing and PR strategies, to attract information technology systems professionals.
 
Marketing Manager - Membership & Magazine - The Marketing Manager - Membership & Magazine designs and implements all of the association's tactical marketing campaigns to drive membership, magazine subscriptions, and ad sales. The Marketing Manager - Membership & Magazine also manages the association's e-newsletters, maintains relevant areas of the association's websites, and coordinates the communications calendar with the Marketing Manager - Events.
 
Membership Marketing Specialist - A professional membership association is seeking bright, detailed oriented individual to increase member retention and acquisition by providing essential marketing services to solicit new and retain current members.
 
Online Editor - An association/non-profit organization is looking for a motivated online editor for its communications staff.
 
Online Editor for B-to-B Audience - A professional association is looking for a motivated writer/editor to join its communications staff.
 
Print and Web Graphic Designer - A professional association is seeking a graphic designer with experience in both print and web design.

 
Social Media Director - The Social Media Director is responsible for developing and overseeing the association's Social Media Strategy across all internal brands, audiences and platforms.
 
Web Design Coordinator - This position is responsible for the creative development and production of electronic communications, branding, social media, and Association web properties. The Web Design Coordinator will design, develop, and maintain new templates, pages, and layouts for all Association web properties and electronic communications.
 
Writer Editor - Our Association has an exciting opportunity for a staff writer/editor who would be responsible for four major functional areas/projects: 1) management of the association's monthly magazine including working with our outside design firm; 2) management of the association's bi-weekly electronic newsletter 3) oversight of content for the association Web site and other electronic communications technology; and 4) additional writing, editing responsibilities for association membership and outreach materials.
 
Launching a Publication
Resource
Starting a Publication from Scratch - Here's what you really need to know about starting a publication from scratch. The presentation covers it all - from assessing your community's needs through the monetization of your publication.
 
Management
Resource
Manage Up Tips - From the Association Media & Publishing Lunch & Learn program, Manage Up, Manage Down, on February 25, 2011, these quick tips on how to manage up are key to any department, team or organization.
 
Manage Up, Manage Down - Presented at the Association Media & Publishing Lunch & Learn program, Manage Up, Manage Down, on February 25, 2011.
 
What Motivates Volunteers - From the Lunch & Learn program, Manage Up, Manage Down, on February 25, 2011, these quick tips will help motivate and engage your volunteers.
 
Marketing
Resource
One-to-One Marketing - Association Media & Publishing held the Lunch & Learn, One-to-One Marketing on October 27, 2010. Led by Barry Pilson, CAE, Director of Marketing and Membership, TESOL, the session discussion how the utilization of one-to-one marketing or personalized marketing builds greater customer loyalty and better return on your marketing investment.Also discussed how one-to-one marketing is more than a sales approach, why you should implement, what isn't one-to-one marketing and much more.
 
Newsletters & Publications
Resource
Newsletters or Not - Presentation by Jane Seiberling, Communications Manager of American College of Foot & Ankle Surgeons, at the Chicago Education Series on Tuesday, October 18, 2011.
 
The Evolution of a Newsletter Program - Presentation by Al Garver, Executive Director of Enlisted Association of the National Guard of the United States, at the Chicago Education Series on Tuesday, October 18, 2011.
 
Non-Dues Revenue
Resource
Association Examples of Advertising Policies - Here are some examples of association advertising policies shared on the Association Media & Publishing Listserv
 
New Views on Non-Dues Presentation - Presentation by Lou Ann Sabatier, Principal of Sabatier Consulting LLC at the DC Lunch & Learn on Wednesday, August 17, 2011
 
Re-Thinking Revenue? - Presentation by Lou Ann Sabatier, Principal, Sabatier Consulting and Sarah Loeffler, Manager of Specialty Publishing, Healthcare Financial Management Association at the DC Lunch & Learn on Tuesday, September 18, 2012.
 
Society for Human Resource Management Case Study - Presentation by Tim Canny, Director of Advertising at Society for Human Resource Management, at the DC Lunch & Learn on Wednesday, August 17, 2011.
 
Photography
Resource
Photo Release Form - This sample grants an association the right to take photgraphs in conjunction with a specific event and to use the photographs royalty free.
 
Photography License Agreement - Photography license agreement.
 
Printing
Resource
Paper, Postage and Co-Mailing Updates and Cost Saving Tools of the Trade - Presented on October 13, 2010 by Association Media & Publishing, learn the latest updates on the paper and postage markets and cost saving tools you can implement at your organization.
 
Printer Reference Survey - Securing a new printer and need to check references? The printer reference survey outlines the questions you will want to ask the associations you contact.
 
Printer RFP - This sample Request for Proposal (RFP) solicits responses from vendors for the printing and distribution of a magazine.
 
Questionnaire: Looking for a new printer - Looking for a new printer? Have them complete the print questionnaire.
 
Publishing Trends
Resource
The Future of the Publishing Industry - Presented by Eric Owen, Vice President of Customer Development, Kodak as part the Professional Publishing Series, The Future of the Publishing Industry on September 23, 2010.  
 
Readership Surveys
Resource
ACC Docket Readership Survey - Here is an example of a readership survey from Association of Corporate Counsel's ACC Docket. Readership surveys help associations understand what members/readers find useful and what they don't and what info members/readers want but aren't getting.
 
Small Staff
Resource
Build Partnerships with Industry Service Providers - Presentation by Sagetopia, LLC at the DC Lunch & Learn , Small Association Staff: Managing the Media Mix, on Wednesday, April 27, 2011.
 
Case Study Newspaper Association of America - Case study from Newspaper Association of America presented at the DC Lunch & Learn , Small Association Staff: Managing the Media Mix, on Wednesday, April 27, 2011.
 
NAFSA Case Study - Case study from NAFSA: Association of International Educators presented at the DC Lunch & Learn, Small Association Staff: Managing the Media Mix, on Wednesday, April 27, 2011.
 
Social Media
Resource
Are You Socially Secure? Best Practices for Social Media Legal Notices and Policies - Presentation by  Michael Graif, Esq, Partner, Curtis, Mallet-Prevost, Colt & Mosle LLP for the webinar, Are You Socially Secure? Best Practices for Social Media Legal Notices and Policies, on Wednesday, October 26, 2011.
 
Best Practices of Monetizing Social Media - Associations everywhere have doubtlessly been using social media to communication and engage members for several years. Is now the time to look at social media as a tool to also generate revenue? What does it mean to monetize social media? This handout is from the September 14, 2012 Chicago Education Series.
 
Social Media: How It's Done - Presentation by Charles Day, Online Editor, Physics Today, American Institute of Physics; Kate Ramsayer, Public Information Specialist & Science Writer, American Geophysical Union; Tracy Schwab, Communications Coordinator, Education Division, American Institute of Physics for the DC Lunch & Learn, Social Media: How It's Done, on Tuesday, April 17, 2012
 
Take-Aways from Monetizing Social Media - Associations everywhere have doubtlessly been using social media to communication and engage members for several years. Is now the time to look at social media as a tool to also generate revenue? What does it mean to monetize social media? This handout is from the September 14, 2012 Chicago Education Series.
 
Website
Resource
Website RFP - Associations can use this Request for Proposal (RFP) templace to identify a vendor qualified to plan, execute and deliver the redesign of website.
 
Website Strategy
Resource
Future of Websites - Presentation by Andrew Hanelly, Director of Digital Strategy, TMG Custom Media at the DC Lunch & Learn on Thursday, September 15, 2011
 
2010 Annual Meeting Sessions
Resource
From Good to Great: Reinvent Your Magazine for the Digital Age -
 
How to Shave Two Weeks Off Your Production Cycle -
 
Make the Connection: Engage Members Using Social Media -
 
Manage Your Postal Costs: What Should You Expect and What You Can Do -
 
Now Playing: Using Webcasts to Increase Engagement and Drive Revenue -
 
PowerPoint Presentation: Best Practices for SEO Success -
Presented at the Association Media & Publishing 2010 Annual Meeting, the session titled, "Best Practices for SEO Success" discussed how to put search engine optimization (SEO) practices in place, including free tools to help monitor and improve your organization's SEO.
 
 
Redesign Your Magazine into an Award Winner -
 
Selling Advertising in Today's Economy and Beyond: Trends, Tactics, and Cold Hard Facts -
 
Techniques to Expand Your Publication's Reach and Impact -
 
The Art and the Mechanics of Editing -
 
The Future of Association Publishing -
 
The Legal Scoop on Trademarks, Copyrights, the Internet, and Social Media -
 
Your Print + Publishing Plan for Growth -
 
Your Publication Website: From an Archive to an Asset -
 

   

 

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