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One-to-One Marketing

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Association Media & Publishing held the Lunch & Learn, One-to-One Marketing on October 27, 2010. Led by Barry Pilson, CAE, Director of Marketing and Membership, TESOL, the session discussion how the utilization of one-to-one marketing or personalized marketing builds greater customer loyalty and better return on your marketing investment.Also discussed how one-to-one marketing is more than a sales approach, why you should implement, what isn't one-to-one marketing and much more.

   

 

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