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New Views on Non-Dues Presentation

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You're short-changing your association if you're simply offering members random services and ancillary products with the hope of earning a little extra money on the side. Catapult your non-dues revenue strategy to the next level by understanding what comprehensive suite of products and services your members really want and need—and then, discover how to turn that non-dues sale into a deeper and more productive member relationship every time.

Going beyond brainstorming, this session will frame new views on non-dues revenue and show associations the pathway to more disciplined thought and action in this space. Learn to:

1. Leverage existing sources. Are you optimizing your current programs and services?

2. Innovate and develop new products. Learn a concise, proven process to create new non-dues revenue programs.

3. Walk away with new ideas. We will review 15+ current, revenue-generating ideas that are working well for associations and commercial publishing companies.



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