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Maximizing Your Content

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"Build once, use many” is the mantra for content these days. It may start out as an article in your newsletter, magazine, or journal, but what happens when that content is also used on blogs, social media, video, and podcasts? If an association multi-purposes content, what happens to the byline? How should attribution be properly provided? What is Creative Commons licensing and what are the benefits for the association? Come hear a panel of experts discuss intellectual property issues – copyright, permissions, usage – and also hear what your peers are doing at their associations.

Content Leaders:
Eduard Avis, Assistant Director, American College of Healthcare Executives
John Nelson, Attorney, Banner & Witcoff Ltd.
Kevin Thompson, Member, Davis McGrath LLC
Theresa Wojtalewicz, Manager of Editorial Services, Smith Bucklin



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