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Magazine Redesign RFP (For an Association Magazine)

Vendor Information Request Association Magazine Redesign
September 2012

The Association is seeking outside assistance to overhaul the design of its magazine.

About the Association
The Association serves more than 800 member organizations in the industry. We provide member services that include advocacy at the state Capitol; education, training, and conferences; policy development; research on issues affecting members; and other services. In addition, we provide insurance and assistance with risk management/loss control.

Scope of Work
The Association is redesigning its magazine and is seeking a graphic design firm or an individual with expertise in this area to assist with this project. The magazine is published 6 times a year and is mailed to approximately 7,000 subscribers, the majority of them Association members. The magazine focuses on issues and trends facing our members, as well as nuts-and-bolts information members need to know to operate effectively. Topics covered include explanations of laws members must comply with, court decisions affecting members, personnel management, risk management, and governance.

This project will involve the design overhaul of the printed magazine, as well as the development of graphics for an online magazine presence on the Association’s website. The Association conducted a communications audit in 2011 and a magazine reader survey in 2012, and we are using this feedback to overhaul both the design and the content of the magazine; we are looking to completely re-create this publication to be more relevant and appealing to our members and fit better with our brand. The redesigned magazine will be 8.5” x 11,” 36 pages (including covers), and 4-color process throughout.

Ideally, the process for redesigning the magazine will include an initial meeting with the selected vendor to discuss ideas, followed by some concepts/rough ideas for review. From there, 2-3 prototypes would be created, followed by 3-4 rounds of changes and refinements to finalize the design. Graphics would then need to be developed for an online presence for the magazine. Guidance on paper stock selection is needed, as well as detailed documentation of the final design so that a production artist can lay out future issues. Some in-person meetings will be required.

Our goal is to select a designer by mid-October and to begin the magazine redesign process as soon as possible thereafter. We need to have the new design for the printed magazine and the online graphics finalized and delivered to the Association the first week of January 2013.

Vendor Information
With the background contained in this document in mind, please provide the following, as well as any additional information you believe is directly relevant to our selection of a designer for our magazine overhaul:
  • Brief overview of your company and its experience with magazine design.
  • Your rates, preferably a flat fee for this project; if not a flat fee, then include an estimate of the number of hours you expect this project would take.
  • Examples of magazine design work in the past five years.
  • List of clients with whom you’ve worked on magazine design and/or other projects.

Selection Process & Information Submission
Following the receipt of responses from vendors with expertise in magazine design, Association staff will review the responses, identify several finalists, conduct interviews with the finalists in early October, and make a final selection by mid-October.

Please submit your response to this information request via e-mail by the deadline of Friday, Sept. 28, 2012.



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