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Effective Design Strategy

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Effective Design Strategy presentation by James Baran, Director of Publications Production, Institute of Food Technologists and Stephanie West, President, West + Associates & Westbound Publications, Inc, from Association Media & Publishing Chicago Education Series held on October 26, 2010.
 
"Just flow the text" is not a design strategy! The session explored how to ensure that your association and publication strategy can better work together and discussed:
  • Aligning the association's brand with the publication design strategy
  • Defining the difference between marketing communications and publications
  • Understanding your publication audience
  • Encouraging editors and contributors to think more visually
  • Developing planning and implementation tools that help "create communication out of chaos"

James Baran, Director of Publications Production, Institute of Food Technologists

Stephanie West, President, West + Associates & Westbound Publications, Inc


   

 

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