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Kickstarting Native Content: Selling, Staffing and Delivery
Friday, March 24, 2017
12 PM - 2 PM
1800 Duke Street #100
Alexandria, VA 22314

$10- AM&P member
$25- Guest/Non-member employee of member organization
$50- Non-member (Join today) and take advantage of AM&P's member benefits)

Registration closes March 13.

 Kickstarting Native Content: Selling, Staffing and Delivery

As the marketing landscape evolves, publishers have a significant opportunity to capture marketers' focus on brand content. But developing a native content capability is more than just hiring a freelance writer. The native content sales approach, pitch, operational considerations, distribution and analytics delivery all need to be taken into account. In this presentation, Revmade details how association publishers can diversify their revenue through native content, offering tangible steps for nascent native operations to get started and existing native operations to scale. 

Speakers: Krystle Kopacz, Revmade and Andrew Hanelly, Revmade

Krystle Kopacz, CEO, Revmade. Krystle created Revmade after ten years in the media business. For six years prior she led Atlantic Media’s B2B digital transformation efforts, which have become known as best-in-business examples of how to achieve success in digital, lead generation and native content revenue generation. She has led teams to pitch and execute more than $10mm worth of lead generation and native programs for clients, from the Fortune 100 to small businesses.

Andrew Hanelly, Partner and Creative Director, Revmade. Andrew spent the past decade helping build brands and businesses through digital strategy both on the agency and publisher side. Over the course of his career, Andrew has developed and executed marketing and growth strategies for Fortune 500 brands, world-renowned publishing and broadcast companies, associations, non-profits and small businesses. He has been featured at SXSW, Content Marketing World, and in The Economist and Ad Age. In 2014, Andrew received the Content Council's inaugural Rising Star award.

Date:  Friday, March 24, 2017


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