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Creating a Content Strategy That Works
Tuesday, February 21, 2017

12 PM - 2 PM
99 Canal Center Plaza #300
Alexandria, VA 22314

$10- AM&P member
$25- Guest/Non-member employee of member organization
$50- Non-member (Join today) and take advantage of AM&P's member benefits)

Registration closes Feb 20.

Creating a Content Strategy That Works

Associations have a ton of original contentówebsites, microsites, publications, social media channels, blogs, conferences, meetings. How can you maximize these content assets and increase engagement with key audiences? To take it to the next level, you need a content strategy.

NACS Deputy Editor Diane Rusignola and Team of Creatives Principal Katie Mason will lead this session and guide you through the key elements of developing a content strategy for your association.

Katie Mason, Team of Creatives and Diane Rusignola, NACS 

Katie Mason is principal at Team of Creatives LLC. She has extensive experience in print and digital publications and has spent over 20 years in the custom publishing trenches. She previously worked at custom media firm McMurry/TMG (later Manifest), Restore Media LLC and Hanley-Wood. From editorial to printer management, Team of Creatives offers services for publications that help inform, engage and connect readers around brands.

Diane Rusignola is the deputy editor at the National Association of Convenience Stores in Alexandria, Va. She collaborates on all of the associationís editorial content, including the monthly magazine, daily enewsletter, website and social strategy. She previously served as associate publisher and managing editor at the Independent Insurance Agents & Brokers of America, and as assistant editor at the Association of Corporate Counsel. Diane received her M.S. in journalism from the Medill School of Journalism at Northwestern University, and her B.A. in communications and political science from Villanova University. For the past 13 years, Diane has been an active member of Association Media & Publishing, serving on the associationís board of directors from 2011-2015.

Date:  Tuesday, February 21, 2017
Time:  12:00 PM - 02:00 PM
Eastern Time


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