By Andrew Hanelly Not too long ago, I presented a talk at an Association Media & Publishing Lunch & Learn on the future of websites. At the event, I purposely avoided making a grand declaration about the future of the web and instead focused on how associations can stay relevant online. Here are five ways to future-proof your website:
1. Make it Simple
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Boil down your association's core offering and avoid a crowded, cluttered homepage.
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Conduct a 5-second usability test.
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Conduct a homepage audit.
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Use focus groups, surveys, data analysis.
2. Make it Portable
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Check analytics to see percent breakdown of your users.
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Replace Flash elements with HTML or JavaScript.
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Create strategy first for mobile friendly then mobile app (if necessary).
3. Make it Fast
4. Make it Human
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Social media should be a layer, not a silo.
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Show the human side of your organization.
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Take inventory of your outposts.
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Investigate where your audience socializes online.
5. Make it Interesting
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Content on your site can be your longest lasting asset.
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Take inventory of potential sources of content.
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Find assets that can be shared in multiple formats.
What steps are you taking to make your organization's website future-proof?
Andrew Hanelly is director of digital strategy for TMG. @hanelly
