My friends, it is official: All paper mills have announced rate increases effective April 1, 2011 of an additional $2 per CWT. If you are wondering what compromises you can make to not only budget for this rate increase, but possibly reduce your paper costs, then this blog is for you.
In case you didn't notice, the theme was subtle changes to reduce costs. I can think up some very drastic changes to reduce costs such as going from gloss to newsprint, going from heatset to coldest, etc. I believe protecting the integrity of your publication while doing everything possible to reduce your costs will lead to your long-term success as we fight through these tough economic times and rate increases.
Noah Knoble is a sales representative at J.B. Kenehan.
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