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12/10/2014 10:38:07 AM
To engage readers on a consistent basis, content marketers should adhere to many of the standards of quality journalism.
Posted by Rebecca Rolfes | 80 Comment(s) | Submit comment | Tell a friend
Categories: Engagement  |  Marketing  |  Publishing Strategy  |  Readership
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8/19/2014 11:19:30 AM
 
Posted by Kim Howard | 155 Comment(s) | Submit comment | Tell a friend
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6/25/2014 9:01:49 AM



Posted by Brett Keirstead | 4 Comment(s) | Submit comment | Tell a friend
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6/4/2014 9:57:24 AM
Five advertising lessons any association or nonprofit can learn from crazy cat clips and other videos gone viral.
Posted by Alexander Debelov | 2 Comment(s) | Submit comment | Tell a friend
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5/28/2014 3:11:21 PM
Two strategists share some easy ways to get your target audience to like and follow you on social media.
Posted by Marsha Friedman | 4 Comment(s) | Submit comment | Tell a friend
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5/14/2014 3:10:09 PM
Sponsored content (aka native advertising) is here--and whether you like it or not, it could be a way to gain back some lost advertising dollars.
Posted by Carla Kalageridis, Association Media & Publishing | 2 Comment(s) | Submit comment | Tell a friend
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4/23/2014 11:50:28 AM

Facebook has taken away their users' ability to reach for free all or even most of the people they've worked so hard to attract as followers to their pages. However, Facebook's inexpensive ads and "boosted posts" actually offer some great benefits. Here are three things organizations should be taking advantage of.


Posted by Marsha Friedman | 2 Comment(s) | Submit comment | Tell a friend
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2/5/2014 9:32:45 AM
Conference attendee data should be used in market segmentation and targeted communications for your association.
Posted by Steve Crowe | 29 Comment(s) | Submit comment | Tell a friend
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1/28/2014 10:04:46 AM
Most consultants will tell you that your packaging is your product box. I won't. I'll tell you it's the impression you create among your members and prospective members with your marketing.
Posted by Alex L. Goldfayn | 1 Comment(s) | Submit comment | Tell a friend
Categories: Marketing  |  Publishing Strategy  |  Website
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2/4/2013 7:21:58 PM
What role does front-of-book material play in your magazine?
Posted by Steve Ford | 36 Comment(s) | Submit comment | Tell a friend
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