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3/3/2015 1:55:18 PM



Posted by Lauren Jonas | 2 Comment(s) | Submit comment | Tell a friend
Categories: Advertising  |  Generating Revenue
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7/22/2014 1:34:43 PM
In today's crowded marketplace, it has become more important than ever to build a brand that sets your association apart from the competition and makes members really care about it.
Posted by Marsha Friedman & Paul Friederichsen | 10 Comment(s) | Submit comment | Tell a friend
Categories: Advertising  |  Generating Revenue  |  Marketing  |  Membership
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6/25/2014 9:01:49 AM



Posted by Brett Keirstead | 4 Comment(s) | Submit comment | Tell a friend
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6/4/2014 9:57:24 AM
Five advertising lessons any association or nonprofit can learn from crazy cat clips and other videos gone viral.
Posted by Alexander Debelov | 2 Comment(s) | Submit comment | Tell a friend
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5/14/2014 3:10:09 PM
Sponsored content (aka native advertising) is here--and whether you like it or not, it could be a way to gain back some lost advertising dollars.
Posted by Carla Kalageridis, Association Media & Publishing | 2 Comment(s) | Submit comment | Tell a friend
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4/23/2014 11:50:28 AM

Facebook has taken away their users' ability to reach for free all or even most of the people they've worked so hard to attract as followers to their pages. However, Facebook's inexpensive ads and "boosted posts" actually offer some great benefits. Here are three things organizations should be taking advantage of.


Posted by Marsha Friedman | 2 Comment(s) | Submit comment | Tell a friend
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2/11/2014 2:09:32 PM
Does your association's ad sales database include this field? Maybe it should.
Posted by Christopher Ware | 3 Comment(s) | Submit comment | Tell a friend
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7/1/2013 12:21:28 PM

A recent Association Media & Publishing Lunch & Learn on "How to Drive Non-Dues Revenue through Effective Cross-Platform Ad Sales" stressed that the top driver is still the old standby: personal relationships with your audience.


Posted by Carla Kalageridis, Association Media & Publishing | 2 Comment(s) | Submit comment | Tell a friend
Categories: Advertising  |  Generating Revenue
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6/24/2013 11:02:39 AM
Every spring, we are treated to a re-airing of the 1956 movie classic, "The Ten Commandments." I got to thinking: If there exists a set of 10 commandments for the game of life, does the same hold true for the game of selling? I say yes.

Posted by Dan Cole | 11 Comment(s) | Submit comment | Tell a friend
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4/9/2012 12:32:00 PM
As executive directors try to find sources of revenue to serve their members without raising dues beyond the breaking point, selling advertising in their publications and websites is a logical place to start.
Posted by Jim Elliott, James G. Elliott Co., Inc. | 6 Comment(s) | Submit comment | Tell a friend
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