Business of Association Publishing Conference

Business of Association Publishing Conference
Thursday, November 15, 2012, 8:00-4:45pm
American Dental Association, 211 East Chicago Avenue, Chicago, IL 60611
Registration: $175 Members, $425 Non-Members
Please note: The Business of Association Publishing Conference is an association professional only event. Industry Service Providers will only be able to attend if they are sponsoring or speaking. If you are a freelance writer or designer (self-employed) or an industry service provider interested in attending this program, please contact Kathy Bradley, Director of Fundraising & Partnerships.
There are plenty of changes happening in the media industry and most likely, too much to keep up with on a regular basis. So, what are you waiting for? Join us for The Business of Association Publishing, and you'll experience an enlightening trip through current and future trends in media that will influence the association publishing world.

In addition to great networking opportunities, this year's conference will offer sessions on the following topics:

Keynote Session: What to Expect in 2013
Keynote Speaker: Jane Hirt, Managing Editor and Vice President, The Chicago Tribune
Hirt will share new business ideas for media and journalism, and describe how she directs strategic initiatives to increase audience and profitability through innovation, organizational design, and content development across all platforms.
Jane Hirt is the managing editor and a vice president of theChicago Tribune, a job she has held since August 2008. Her responsibilities include supervising the news-gathering operation for the newspaper, and other digital platforms, and supervising the reporters, editors, photographers, designers, artists and producers that make up the Tribune's 24-hour, digital-first newsroom. Before becoming managing editor, Hirt was founding co-editor and editor ofRedEye, the Tribune's pioneering free daily newspaper for young, social, Chicagoans. During her 22-year career with theChicago Tribune, Hirt has worked in a variety of editing roles, including positions on the national, foreign and sports desks. Hirt graduated from the University of Nebraska-Lincoln with a bachelor's degree in journalism. She remains involved in the university, her community and women's groups.
Education Sessions:

Because social media and digital communications are a widely accepted and frequently used channel, many organizations mistakenly believe that incorporating these tactics into their existing communications is quick and easy. Social media sites are only tools, and like any tool, they are only effective when used strategically. Unless you have a direct line from your executive level content experts to your communications execution staff - and a well-designed strategy that provides clear lines along which good information can flow - you are missing a great opportunity to accelerate growth and deliver member value. This session will demonstrate the value of doing the "heavy lifting" of digital engagement through strategic communications planning, and will explore the inherent opportunities to foster cultural change and increase revenue.
Content Leaders:
Kim Colasanti, Director of Business Development, Godengo+Texterity
Sheri Jacobs, President and Chief Strategist, Avenue M Group

Has your publishing team reduced expenses and created a leaner editorial staff? Have you increased the number of contributors generating content? Is your editorial team under a constant strain to juggle editing and fact checking while keeping production schedules on track? Today's editors often are overwhelmed by the process challenges of feeding multiple communications channels. This can interfere with delivering audience-focused, meaningful content and increase the chance for errors and sloppy copy. Learn how a local AM&P Excel Award winner tackled workflow issues in part by implementing an electronic system. Hear from the Adobe expert used to set it up and train staff. Then apply what you've learned during group breakout exercises.
Content Leaders:
Wendy Cole, managing editor, REALTOR Magazine, National Association of Realtors
Anne-Marie Concepción, owner, Seneca Design & Training


Associations large and small continue to be faced with the same obstacles: cuts in budget and staff coupled with larger demand for revenue intake. Come prepared to turn these ideas into action with take-aways and real-life examples that span traditional media, new media, and even other areas of your organization you can leverage.
Steve Schwanz, Executive Vice President, Fox Associates
Content Leaders:
Dan Goldberg, Director of Marketing & Communications, Turnaround Management Association
Sean Soth, Owner, Hi-Fidelity Media
Jerry Stoeckigt, Executive Sale Director, American Hospital Association

Copyright questions got you down? Aren't sure what your contracts should say? Don't worry — you're not alone. We are all trying to work our way through the legal uncertainties created by the industrial revolution that is the Internet. Come hear a discussion of challenges faced by ABA Publishing (and your organization too, no doubt) and get some answers from copyright lawyer Gareth Gollrad and ABA Publishing staff.
Content Leaders:
Gareth E. Gollrad, attorney, Gareth Gollrad LLC
Lisa V. Comforty, managing editor, ABA Publishing, American Bar Association

Publications are more than mere words on paper or on a screen; when used effectively, they play a key role in the overall execution of an association's mission and vision, and in accomplishing strategic goals. Join three leading association experts—an elected official (president), an executive director, and a publications director—as they discuss how publications have helped their associations achieve organizational effectiveness. Learn how you can establish and maintain meaningful publications in today's ever-evolving media landscape that not only generate revenue, forward professional discourse, and market programs, but also remind members of the value of belonging to your association.
Content Leaders:
Nancy Beaumont, Executive Director, Society of American Archivists
Maureen Sullivan, President, American Library Association
Vicki Wiler, Director of Publications, ARMA International
Interested in sponsoring this program? Learn more about sponsorship opportunities and contact Kathy Bradley, Director of Fundraising & Partnerships, 703-506-3285


Refund Policy: Full Registration, minus a $50 processing fee, will be refunded if cancellation is received in writing no later than November 1, 2012. Cancellations will be accepted after that date; however, no refunds will be given and full registrations fees apply.



Thank you to our Sponsors:

Rave reviews from attendees: 
Each session was spot-on valuable, providing validation of our current efforts and offering insight to future possibilities. Speakers were well prepared, inviting of attendee opinions and talked strategy and tactics.
- Lynn Valastyan, Manager, Publishing,
Society for Laboratory Automation and Screening
Timely and relevant information for the everyday challenges we face and the rapidly developing opportunities we employ to engage members.
- Joe Stella, VP, Business Development,
GLC Custom Media
Well worth the time out of the office and the long distance traveled. I'm usually the only publications professional when I'm at an association professionals event. It was wonderful to be in a room full of "my people."
- Jeanne Marie Jeanne Marie Tokunaga,
Publications Manager, California Dental Association



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