Association Media & Publishing's electronic newsletter addresses important and relevant publishing issues. Distributed bi-weekly, Final Proof provides practical information to help you enhance your publications and timely articles relevant to your responsibilities now. The valuable information these articles offer can be considered 'required reading' for anyone in association media management. Discussion of these topics -- and more -- can be conducted on the Association Media & Publishing member listserv and online community.
In one associationís website redesign, the goal was to do it right so the organization isnít back redesigning again any time soon. By Apryl Motley, CAE (Editor's note: Don't miss AM&P's Annual Meeting Preconference Workshop, "Rule the Web: Content Governance for Your Website," on June 9, 2013.) If youíre not quite sure what an actuary does, youíre not alone. The need to communicate more effectively about this mysterious profession, particularly to younger audiences, was the driving force behind the redesign of the website used to promote the profession. In a collaborative effort, the Casualty Actuarial Society and the Society of Actuaries joined forces to redevelop the professionís flagship website "Be an Actuary.Ē The first site was launched in 1999 and then re-launched in 2003.
Well begun is half done, as they say. Here are some solid tips to help association team members get started with their blog posts. By Marcus Sheridan Over the past 18 months, Iíve been heavily involved in helping organizations utilize insourcing as a means to produce large amounts of powerful content among their staff and team members. During this time, I have found there are two main elements that deter employees from writing and participating in the organizationís blog, which are . . .
Are you facing off with a B2B magazine in a fight for your industryís advertising sales dollars? Here is some ammunition to help you close the deal. By Scott Oser During my almost 20-year career, I have been fortunate to work for ó and with ó both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in B2B publications. Over the last seven years, as I have focused on selling advertising almost exclusively in association publications, I have learned that simply is not the case.
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