EXCEL Awards Categories

To be eligible entries must have been published between

 January 1, 2016 and December 30, 2016.



1.

Digital Media

Digital media include websites, mobile applications, videos, podcasts and social media.

 

1.A

Website

A connected group of pages on the World Wide Web regarded as a single entity.

 

 

1.A.1.

General Excellence

Best overall user experience. Submit URL.

 

 

1.A.2.

Design Excellence

Best overall design. Submit URL.

 

 

1.A.3.

Redesign

Submit three URLS (one home page and two interior pages) showing the new design and PDFs of three comparable pages of the website from up to 12 months prior to the redesign.

 

 

1.A.4.

Editorial Excellence

Best overall editorial content and quality. Submit URL.

 

 

1.A.5.

Magazine

Best content, writing, design and functionality of a magazine website. Magazines websites are considered to be a discrete part of an organization’s website or a separate website of their own, and not a mobile app. Submit URL.

 

1.B.

Mobile Application

Material presented in a downloadable mobile application, not on a website. Submit instructions for downloading.

 

 

1.B.1.

1.B.2.

1.B.3.

Magazine

Education

Other

 

1.C.

Video

Best use of video to educate viewers or provide information on an association, a product or service, or an event. Submit URL.

 

 

1.C.1.

1.C.2.

1.C.3.

1.C.4.

Education

Promotion

Membership

Other

 

1.D.

Podcast

A podcast is a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically. Submit URL.

 

 

1.D.1.

1.D.2.

1.D.3.

1.D.4.

Education

Promotion

Membership

Other


 

1.E.

Blog

A blog is a regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style. Submit URL.

 

 

1.E.1.

Blog Site (Overall)

Best blog site based on excellence of writing and design.

 

 

1.E.2.

Blog Post (Single Post)

Best-written individual post on a blog site.

 

 

2.

Magazines

Magazines often are more news or feature-focused than journals. They usually are not peer reviewed, although they may be. This category is only for printed magazines. To enter a digital magazine, see categories 1.A.5 and 1.B.1.

 

2.A.

General Excellence

 

Judges will consider originality of design, quality of writing, organization of articles and general readability. Submit two sets of three consecutive issues. Submit by circulation range.

 

 

2.A.1.

2.A.2.

2.A.3.

2.A.4.

2.A.5.

10,000 or fewer

10,001 to 20,000

20,001 to 50,000

50,001 to 100,000

More than 100,000

 

2.B.

Design Excellence

Best example of images, photography, typography and design consistently enhancing a magazine. Submit two sets of three consecutive issues. Submit by circulation range.

 

 

2.B.1.

2.B.2.

2.B.3.

2.B.4.

2.B.5.

10,000 or fewer

10,001 to 20,000

20,001 to 50,000

50,001 to 100,000

More than 100,000

 

2.C.

Redesign

Best example of improved design. All changes referenced in the entry must have been published first in 2016. Submit two copies of one 2016 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign. Submit by circulation range.

 

 

2.C.1.

2.C.2.

2.C.3.

2.C.4.

2.C.5.

10,000 or fewer

10,001 to 20,000

20,001 to 50,000

50,001 to 100,000

More than 100,000

 

2.D.

Cover –

Illustration

Best cover featuring an illustration without photographic elements. Submit one cover mounted on matte board

 

2.E.

Cover – Photography

Best cover featuring a photograph with limited digital manipulation. Submit one cover mounted on matte board.

 

2.F.

Cover – Manipulated Media

 

Best cover featuring photo-realistic illustration, photograph that has been significantly digitally manipulated, photo collage or other uses of photography that go beyond a traditional photograph. Submit one cover mounted on matte board

 

2.G.

Feature Article Design

 

Best design of a feature article, showing effective use of type, color, layout and images supporting the ideas in the article. Submit two copies of the issue with the feature article clearly marked. Submit by circulation range.

 

 

2.G.1.

2.G.2.

2.G.3.

2.G.4.

2.G.5.

10,000 or fewer

10,001 to 20,000

20,001 to 50,000

50,001 to 100,000

More than 100,00

 

2.H.

Single Topic Issue

 

Best focus on a single theme. The theme must comprise at least half of the issue’s total editorial pages. Freestanding supplements and advertorial material do not qualify. Submit two copies of the issue. Submit by circulation range.

 

 

2.H.1.

2.H.2.

2.H.3.

2.H.4.

2.H.5.

10,000 or fewer

10,001 to 20,000

20,001 to 50,000

50,001 to 100,000

More than 100,000

 

2.I.

Feature Article

 

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit article as a PDF—electronic only. Submit by circulation range.

 

 

2.I.1.

2.I.2.

2.I.3.

2.I.4.

2.I.5.

10,000 or fewer

10,001 to 20,000

20,001 to 50,000

50,001 to 100,000

More than 100,000

 

2.J.

Editorial/Opinion Piece

Best opinion piece on an issue of significance to the membership. Submit article as a PDF—electronic only.

 

2.K.

Column

 

Best signed column providing background and perspective on a topic of interest to the membership. Submit article as a PDF—electronic only.

 

 

3.

Journals

Journals are typically scholarly publications, whether written and edited by academics or by association staff. They report original research and include citations for sources. Many are peer reviewed in whole or in part.

 

3.A.

General Excellence

Best writing, content, design and overall packaging. Submit two sets of three consecutive issues.

 

3.B.

Design Excellence

Best use of images and design that draws the reader into the text. Submit two sets of three consecutive issues.

 

3.C.

Cover Design

Best impact, originality, execution and editorial relevance. Submit one cover mounted on matte board

 

3.D.

Redesign

Best example of improved design and/or content. All changes referenced must have first been published in 2016. Submit two copies of one 2016 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign.

 

3.E.

Feature Article

Best in-depth exploration of a single topic demonstrating thorough research where appropriate. Submit article as a PDF—electronic only.

 

 

4.

Newsletters

Newsletters generally consist of short articles on issues, events and people important to the association’s audience. They typically have fewer pages than magazines and smaller pages than a newspaper.

 

4.A.

Print

 

 

 

4.A.1.

 

General Excellence

Best writing, content, design and overall packaging. Submit two sets of three consecutive issues

 

 

4.A.2.

Design Excellence

Best combination of images and design that draw the readers into the text. Submit two sets of three consecutive issues

 

 

4.A.3.

Redesign

Best example of improved design and/or content. Submit two copies of one 2015 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign.

 

 

4.A.4.

Editorial Excellence

Best writing in a printed newsletter. Submit a set of three articles as electronic PDFs from a single issue. This set of articles may be submitted for Print or Electronic but not both.

 

4.B.

Digital

 

 

 

4.B.1.

 

General Excellence

Best writing, content, design and overall packaging. Submit URLS of three consecutive issues.

 

 

4.B.2.

Design Excellence

Best combination of images and design that draw the readers into the text. Submit URLs of three consecutive issues.

 

 

4.B.3.

Redesign

Best example of improved design and/or content. Submit URLs of one 2016 issue showing the redesign and of one issue published up to 12 months prior to the redesign.

 

 

4.B.4.

Editorial Excellence

Best writing in an electronic newsletter. Submit a set of three articles as URLs from a single issue. This set of articles may be submitted for Print or Electronic but not both.

 

 


5.

Newspapers

Newspapers are printed and generally are larger in page size than newsletters and magazines.

 

5.A.

General Excellence

Best writing, design and overall packaging. Submit two sets of three consecutive issues.

 

5.B.

Design Excellence

Best combination of images and design that draw the readers into the text. Submit two sets of three consecutive issues.

 

5.C.

Redesign

Best example of improved design and/or content. Submit two copies of one 2016 issue showing the redesign and two copies of one issue published up to 12 months prior to the redesign.

 

5.D.

Editorial Excellence

Best writing. Submit electronic PDFs of three articles from a single issue.

 

 

6.

Books

Loose-leaf products and advertising and marketing materials do not qualify.

 

6.A.

General Audience Book

Best writing and overall packaging of a book written for a non-technical or lay audience. Submit one copy of the book

 

6.B.

Technical Book

Best writing and overall packaging of a professional/technical book or textbook, written for a professional audience that has some understanding of the specialized knowledge of the profession or industry. Submit one copy of the book.

 

6.C.

Electronic Book

 

Best overall design, functionality and clarity of an electronic book. Communicates message effectively and functions intuitively. Submit URL or instructions for reading online.

 

 

7.

Promotional Content

Sales and marketing materials, including message and branding campaigns and content marketing take many forms, from print or electronic to a combination of the two.

 

7.A.

Social Media Campaign

Best overall interactivity and functionality in one or more social media platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter) to promote and build brand and community. Submit URLs.

 

 

7.A.1.

7.A.2.

7.A.3.

7.A.4.

Educational

Event/Convention

Membership

Other

 

7.B.

Integrated Mixed Media

Best campaign launched in 2016 consisting of at least three different communication vehicles (e.g., print publication, social media, website, video or podcast) with a common message, mission or theme. Submit two sets of printed campaign materials, including URLs for electronic media.

 

 

7.B.1.

7.B.2.

7.B.3.

7.B.4.

Educational

Event/Convention

Membership

Other


 

7.C.

Advertisement Single Piece

Best writing, content and design of a targeted one-piece promotion, with or without a response card. Advertisement must be created by or for an association, not an advertisement submitted by an advertiser to print in an association publication. Submit tear sheet of advertisement, mounted on matte board.

 

 

7.C.1.

7.C.2.

7.C.3.

7.C.4.

Educational

Event/Convention

Membership

Other

 

7.D.

Advertising Campaign

Best writing, content and design of a targeted multiple-piece campaign. Advertisements must be created by or for an association, not advertisements submitted by an advertiser to print in an association publication. Entries may be print only or a combination of print and other media. Submit two sets of campaign materials, including URLs for electronic media. Mount print advertising tear sheets on matte board.

 

 

7.D.1.

7.D.2.

7.D.3.

7.D.4.

Educational

Event/Convention

Membership

Other

 

7.E.

Annual Report

Best annual report or "year in review” that projects a positive image for the association through well-written and well-organized content, excellent design and well-conceived packaging. The report does not need to include financial information.

 

 

7.E.1.

7.E.2.

Print (submit printed document)

Electronic (submit URL)

 

7.F.

Special Report

Best writing, content, design and overall packaging of a monograph, report or other publication issues on a one-time or annual basis. Special reports are published separately from the association’s magazine, newsletter, newspaper or journal.

 

 

7.F.1.

7.F.2.

Print (submit printed document)

Electronic (submit URL)

 

7.G.

Media Kit

Best presentation to advertisers, ad agencies or media buyers evaluated on organization, clarity and results.

 

 

7.G.1.

7.G.2.

Print (submit printed document)

Electronic (submit URL)

 

7.H.

Directory, Buyers’ Guide or Catalog

Best organization, clarity, design and overall packaging of a directory, buyers’ guide or catalog for a membership audience.

 

 

7.H.1.

7.H.2.

Print (submit printed document)

Electronic (submit URL)

 

7.I.

Brochure

 

Best writing, content, design and overall packaging to deliver a compelling, action-oriented message. Submit two copies of brochure.

 

 

7.I.1.

7.I.2.

7.I.3.

7.I.4.

Educational

Event/Convention

Membership

Other

 

7.J.

Direct Mail (Single Piece)

 

Best writing, content and design of a targeted, one-piece promotion, with or without a response card, of any size designed to be sent through the mail. Submit two copies of direct mail piece, including any special mailing envelope.

 

 

7.J.1.

7.J.2.

7.J.3.

7.J.4.

Educational

Event/Convention

Membership

Other

 

7.K.

Direct Mail (Campaign)

 

Best writing, content and design of a targeted, multiple-piece promotion of any size, designed to be sent through the mail. Submit two sets of campaign materials, including any special mailing envelopes, labeled to show the sequence of the mailings.

 

 

7.K.1.

7.K.2.

7.K.3.

7.K.4.

Educational

Event/Convention

Membership

Other

 

7.L.

Onsite Convention Daily

 

Best writing, content, design and overall packaging to provide concise, on-site coverage in a clean and easy-to-read format. Submit material from two consecutive days

 

 

7.L.1.

7.L.2.

Print (submit printed material)

Electronic (submit URL or URLs)

 

7.M.

Onsite Convention Program

 

Best program presentation for convention attendees with an easy-to-follow format, comprehensive information and well-conceived design and execution.

 

 

7.M.1.

7.M.2.

Print (submit printed document)

Electronic (submit URL or URLs)











   

 

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