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Front-of-Book Content: What's the Right Mix?

Steve Ford — Mon, 04 Feb 2013 19:21:58 GMT

What role does front-of-book material play in your magazine?

Some Sailing and Sleuthing

Apryl Motley, Communications Consultant — Fri, 05 Oct 2012 12:17:48 GMT

During my most recent vacation this summer, I actually got some R&R. At least I went to the part of the cruise ship specifically designated as the relaxation area so that type As like me would know what it was for. Immediately I saw an opportunity for relaxation and research. While cruising on the high seas aboard the Norwegian Star en route to Bermuda, I couldn't resist the urge to investigate how my fellow passengers were "taking in" content.

Chief Content Officer - a job description (finally!)

Monica Bussolati, BUSSOLATI — Tue, 15 May 2012 18:48:57 GMT

How to connect with audiences has changed, and doing so requires new skill sets and team roles that either didn't exist before or are amalgams of previous roles.

Freelance Writer Frustration

Emily Allen, International Association of Administrative Professionals. — Tue, 24 Apr 2012 10:33:34 GMT

I freelanced for years when I didn't hold down a full-time job. As a freelancer, after I got an assignment, I'd check in with the editor to make sure I was writing in the correct direction. I'd get my article in before deadline, over-deliver on the article, and write what I said I'd write.

Prevent Silos from Reducing Association Revenues

Jim Elliott, James G. Elliott Co., Inc. — Mon, 09 Apr 2012 12:32:00 GMT

As executive directors try to find sources of revenue to serve their members without raising dues beyond the breaking point, selling advertising in their publications and websites is a logical place to start.

Five More Timesavers Freelancers Will Thank You For

Apryl Motley, Communications Consultant — Wed, 01 Feb 2012 09:05:34 GMT

Here are five more timesavers most freelancers hope will be among your resolutions for 2012.

Why Congress Should Bailout the USPS

Kim Howard, Association of Corporate Counsel — Mon, 05 Sep 2011 00:00:00 GMT

I have been watching the perils of the United States Post Office in the news. Its financial situation, is, at best, crap. As a magazine publisher, I am extremely concerned.

Foray into iPad-only Publishing

Kim Howard, Association of Corporate Counsel — Mon, 24 Jan 2011 07:26:01 GMT

As a publishing professional, I am always interested in what is happening in the industry. There has been significant change since I started my career almost 20 years ago. That makes me sound middle-aged, doesn't it? Whether Amazon launches the Kindle or Apple launches the iPad, everyone in and around the industry offers their opinion: Surely, this will be the death of traditional publishing, as we know it. Or will it?

First Thoughts from a New iPad User

Carla Kalageridis, Association Media & Publishing — Fri, 17 Sep 2010 14:03:34 GMT

I always knew that I would be getting an iPad eventually, but after attending Association Media & Publishing's Annual Meeting in June. Well, I'll admit it, I got jealous and had to up the purchase date.

Peter Meirs on e-reading

Brian O'Leary, Magellan Media Partners — Fri, 23 Jul 2010 16:12:08 GMT

Next Wednesday, July 28, Peter Meirs, Vice President of Production Technologies for Time Inc. will lead a discussion on e-readers and distribution of content at Association Media and Publishing's New York Educational Program.

Creativity Routines: Do They Work

Carla Kalageridis, Association Media & Publishing — Wed, 07 Jul 2010 16:04:14 GMT

Have you ever found yourself stuck in a creativity wasteland, facing an empty computer screen with time marching ominously toward deadline? I know I've seen that movie once or twice in my career as a writer and editor. So what are some tricks of the trade to help us get unstuck when the river of great ideas seems to have run dry?

Here's an interesting question: Does routine unlock creativity?

Breaking the Habit

Katelyn Wyszynski, American Association of Motor Vehicle Administrators — Sat, 15 May 2010 22:04:33 GMT

Is there a better solution for your association's publishing process, but you don't want to rock the boat by investigating it?