| .|You are here: Meeting Schedule: By Day
Monday, May 19, 2014
Preconference (1:00 - 5:00 p.m.)
EXCEL Awards Gala Reception (5:30 - 6:30 p.m.)
34th Annual EXCEL Awards Gala (6:30 - 8:30 p.m.)
Tuesday, May 20, 2014
General Session (8:30 - 9:45 a.m.)
Executive Leadership Conference (10:00 a.m. - 12 p.m.)
Concurrent Sessions 1 (10:00 - 11:00 a.m.)
Concurrent Sessions 2 (1:15 - 2:15 p.m.)
Concurrent Sessions 3 (2:30 - 3:30 p.m.)
Wednesday, May 21, 2014
Concurrent Sessions 4 (9:30 - 10:30 a.m.)Monday, May 19, 2014
Concurrent Sessions 5 (10:45 - 11:45 a.m.)
Concurrent Sessions 6 (1:15 - 2:15 p.m.)
General Session (2:30 - 3:45 p.m.)
Lindy Dreyer, digital strategist, social practice, ICF International
Melanie Padgett Powers, freelance writer, editor, social media strategist, MelEdits.com
Antoinette Tuscano, senior supervisor, RI communications, Rotary International
Lynn Valastyan, manager, communications, Society for Laboratory Automation and Screening
Do your association's social media efforts sometimes get away from you? Does your plan hit roadblocks like time constraints, demands from co-workers, lack of buy-in from leadership, or new platform struggles? Turn up the signal, dial back the noise, and harness the true power of social media in this interactive workshop. Four social media experts will help you fine-tune your strategy to make social media more valuable and manageable for you and your association. Learn best practices in strategy, governance, content development, analysis, and advertising. Gain control, increase your ROI, and make social media an integrated part of your communications strategy so that you aren't just "doing social” — you're mastering social.
EXCEL Awards Gala ticket holders are invited to join colleagues, friends, award winners, and the Association Media & Publishing Board of Directors for cocktails, conversation, and a great networking opportunity preceding the 34th Annual EXCEL Awards Gala.
Association Media & Publishing’s EXCEL Awards is the largest and most prestigious program that exclusively recognizes excellence and leadership in association media, publishing, and communications. Celebrate the best and the brightest achievements in association media and publishing at this prestigious awards ceremony where we honor the industry’s most compelling storytelling, original design, and innovative media.
Tuesday, May 20, 2014
General Session Speaker:
Chris Bondy, Gannett Distinguished Professor and administrative chair of the School of Media Sciences at Rochester Institute of Technology
|Chris Bondy, Gannett Distinguished Professor and administrative chair of the School of Media Sciences at Rochester Institute of Technology, will share ongoing research and insight into print-specific approaches that can fortify your association’s brand and ultimately provide solutions to critical issues including membership growth, financial stability, and more.|
|What's the most astounding publishing statistic you've read in the last 48 hours, and what does it mean for associations? That's how this provocative two-hour discussion with several of the nation's leading publishing experts begins. |
Association Media & Publishing's first Executive Leadership Conference is designed to provide C-level association executives and publishing professionals with exclusive insight on editorial, print, digital, apps, advertising sales, and the future of association publishing. Limited to 50 participants, this is a by invitation-only session, and advanced registration is required.
Meet the Expert Panel:
- Moderator: Elisabeth Leamy, 13-time Emmy award winning journalist, author, and speaker
- James G. Elliott, president, James G. Elliott Co., Inc.
- Bob Hanna, marketing and advertising consultant
- Samir A. Husni, Ph.D., also known as Mr. Magazine, founder and
director, the Magazine Innovation Center at the University of
Mississippi's Meek School of Journalism and New Media
- Gary Rubin, senior vice president, e-media and publishing, The Society for Human Resource Management
- Jeff Stoffer, director, American Legion Media & Communications Division, and editor, The American Legion Magazine
the Most Out of Your Magazine with an Association Budget
Jessica Feirtag, design director, Blue House
Laura Norfolk, executive director, Drug & Alcohol Testing Industry Association
Kyle Harrington, sales and marketing director, Blue House
When it comes to association magazines, we’ve seen it all. This session will provide tips to decrease costs while enhancing your design and print quality, ad sales revenue, and digital scope. We will also outline common mistakes that associations make with their publications and explore resolutions to improve the bottom line.
|Producing Video: Stop Focusing on the Wrong Things|
Patrick Mirza, multimedia producer, Society for Human Resource Management
Most video work occurs before the camera is turned on: what to produce, how to produce it, and how to share it. Unfortunately, most people focus on the wrong things. This session will help video producers and clients work jointly to address key concerns that lead to great videos.
|The Cows Come Home to Digital: Heifer International’s Journey to Digital Publishing|
Casey Neese, social media manager, Heifer International
Debbie Bates-Schrott, president, Bates Creative
|Learn about digital publishing from the team that won Association Media & Publishing's 2013 Gold EXCEL Award in the media innovation: mobile application category. This session will reveal how Heifer International's idea to combine branded content with an alternative gift catalog came together in just three months to launch Heifer's pioneering digital publication, World Ark, using Adobe Digital Publishing Suite.|
Managing Legal Risks in a Cyber World
Jenna Kirkpatrick Howard, producer, Lockton Companies LLC
Jefferson C. Glassie, partner, Whiteford, Taylor & Preston LLP
This session will focus on key areas of risk in the world of association media and publishing, including: defamation, copyright and trademark, standards and certification, and data privacy and cyber-security. Learn how to respond to legal claims and how you may better manage risks by conducting risk assessments, creating policies and procedures, and procuring appropriate insurance coverage.
|Engaging Storytelling: It's Not About You|
John Foley, Jr., President and CEO, interlinkONE
|Today, associations are finding it harder than ever before to effectively market their value to prospective and current members. How do associations retain memberships and continue to grow with new memberships as well? Find how to use creative, compelling stories to achieve success in the modern marketing landscape. Attendees will leave this session with a comprehensive understanding of why stories are a necessary part of a successful marketing strategy.|
|Your Most-Asked Email Marketing Questions Answered|
Lori Ely, director of marketing, Informz
Amy Hager, manager of communications and online services, Satellite Broadcasting and Communications Association
What’s the best day to send an email? How many emails are other organizations sending? Attend this session to review data from the 2014 Informz Email Marketing Benchmark Report, and learn how this data and tips from other organizations can help you improve your organization’s email communications.
Real Fast and Perfect: RFPs in the Digital Age
Joanne Harap, president, Production Matters
Nicole Harris, vice president, National Glass Association
Now more than ever, publishers must be ready to quickly and clearly bid out services and compare products. Considering the myriad of multimedia requirements can be overwhelming. Learn what questions you should ask and the characteristics you should look for. This session will give you tools and samples needed to develop integrated RFPs.
|Content Marketing is Crucial to Your Survival|
Greg Breeding, president and creative director, Journey Group
Jane Sutton-Redner, editorial director, World Vision US
As audiences become increasingly able to control the messages they receive, traditional interruption marketing is losing its effectiveness. Content marketing, or permissions marketing, is the practice of creating high-quality content that provides value. Hear how World Vision is using content marketing to engage donors and serve children around the world.
|Implementing a Social Media Strategy: Is LinkedIn your Friend or Foe? |
Gary Rubin, senior vice president, e-media and publishing, Society for Human Resource Management
Heather McNair, director of client success, Higher Logic, LLC
Anne-Margaret Olsson, manager, online communities, Society for Human Resource Management
Wednesday, May 21, 2014
Social media is a hot topic these days. Most associations are either currently implementing, or planning to implement a social media engagement strategy. Do you plan to build your own, or leverage an existing platform such as LinkedIn? Attend this session to learn the steps to build greater member engagement and satisfaction while maintaining control of your membership lists and revenue. Walk away with 10 steps to migrate your LinkedIn "success” to your own website with smart and creative engagement strategies.
Data-Based Innovations for Success
Debra Stratton, president, Stratton Publishing & Marketing Inc.
Felicity Clancy, vice president, communications and marketing, American Physical Therapy Association
Connecting with today’s diverse member audience can be a challenge. Learn how to leverage data to guide your communication strategies and refine your organization’s print/digital mix. Hear firsthand how association professionals are conducting internal reviews and communication audits and mining data to improve their media and expand member engagement and satisfaction. Walk away with fresh ideas on how to mine data and develop concepts to push innovation and ensure success in your media.
|Partnerships that Work for Suppliers, Associations, and Members|
Sean Soth, partner/owner, Webvent Inc./Hi-Fidelity Media Inc.
Diana L. Anderson Foster, Ph.D., director strategic partner development, Society for Clinical Research Sites
Non-dues revenue is the sometimes necessary evil where suppliers are granted access to association members in return for monetary support of the association. It doesn’t always have to be that way. This session shows how associations can partner with suppliers to improve the member experience. Instead of using the typical advertising/publication paradigm, these partnerships work for the supplier, association, and member.
Anthony Shop, chief strategy officer and co-founder, Social Driver
Well-designed content isn't just noticed. It's shared.
Shareable content reaches more people — and search engines even rank shared
content higher. This session will go beyond design aesthetic to cover how
social design leads to success across various media, from your website to
Pinterest, and from email campaigns to Twitter. Learn how to spread your
content with social design.
|Overcoming the Content Management Challenge: How AAAS Is Taming the Beast|
Joey Spooner, web manager, American Association for the Advancement of Science
Michael Spinosa, chief executive officer, Unleashed Technologies
Finding it impossible to manage the storage, access, and delivery of your ever-expanding wealth of online content? You're not alone. The American Association for the Advancement of Science will share its strategies for content management, empowering you to start seeing through the clutter and identifying ways to keep articles, videos, and images organized for administrators and delivered in an effective, engaging manner to online visitors.
|10 Content Curation Techniques for Your Association's Online Community|
Maddie Grant, CAE, SocialFish
Edward Barrett, vice president marketing, Global Business Travel Association
Content curation is typically thought of as compiling text, images, videos, and other content from around the web, filtering it, providing some context, and distributing it to an audience. But did you know that you have a wealth of content to curate within your association's online community? The content in your community is relevant, user-generated, and far less risky to use than content you find on other web properties. Curating your community's content also helps members connect with each other, driving even more engagement in your online community. It's a win-win-win!
|Current Trends and Tried & True: An Ad Sales Conversation|
Diane Rusignola, associate publisher, Independent Agent magazine, Independent Insurance Agents and Brokers of America
Randolph Nanna, publisher, Physics Today, American Institute of Physics
Join an industry vet and a newbie as they converse about the
many shades of ad sales, and how everything ultimately leads back to tried and
true tenets. Our newbie will dive into the five most important things she
learned in her first year on the job, and our veteran will discuss drumming up
new business, how to prepare for a sales call and the art of turning a
complaint into a future sale. In the world of association publishing ad sales,
it’s all about being prepared, knowing your client and knowing your product.
Bridging the Communication Gap
Charles Popper, vice president of association relations, Naylor
Sarah Patterson, CAE, executive director, Association Media & Publishing
Last year, more than 80% of association executives cited information overload as their #1 communication concern. For communicators, overcoming this challenge starts with determining if you are delivering the type of information that your readers expect. Association Media & Publishing recently underwent a comprehensive gap analysis to explore audience expectations and satisfaction. Learn from AM&P’s experiences, plus get an insiders’ view of the recently released 2014 Association Communications Benchmarking report – where nearly 1,000 association executives weighed in on their biggest challenges.
|Nonprofit Messaging Through Video: It's Not a Commercial, It's a Story|
Brandon Ross, multimedia journalist, Military Officers Association of America
Thaisi Da Silva, producer/program coordinator, PBS News Hour
Everywhere you look, nonprofit organizations are attempting to use video to engage audiences—but are they succeeding? Find out how you can tell meaningful stories that make a difference.
|Innovating and Integrating Media Revenue Opportunities |
Wendy Mann, CAE, senior vice president, NAIOP, the Commercial Real Estate Development Association
Christopher Ware, vice president, business development, NAIOP, the Commercial Real Estate Development Association
Come learn about ideas, examples, and techniques for identifying new advertising and sponsorship opportunities through integrating print with live events, bundling social media and print, and leveraging a variety of digital platforms for innovative advertising, sponsored content, and information delivery. Presenters will share case studies of what worked, what didn't, and why. Practical tips and techniques will help you develop an arsenal of opportunities to boost revenue and build product and content offerings.
|1 CAE Credit Hour|
|Wednesday, May 21, 2014|
General Session Speaker:
Elisabeth Leamy, a 13-time Emmy award-winning journalist
inspired and energized as Elisabeth Leamy, a 13-time Emmy award-winning
journalist, educates and entertains through tips, tricks, and war
stories from her career as a national TV reporter, blogger, and book
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