2014 Chicago Conference
Tuesday, November 18
8:30 a.m. - 4:30 p.m. (central)
Defining the Value of Your Association Publication
Tuesday, December 2
8:30 - 11:30 a.m. (central)
View this week's issue.
By Michael Spinosa
You may be giving non-members access to content and communities in the name of engagement, but case studies show that this does not result in an increase in memberships. Measuring comments and clicks is great, but if they aren't moving the needle on your organization's success, what is the point? The goal is to measure engagement by how it improves your membership rates.
Associations, Donít Cannibalize Your Advertisers
By JT Hroncich
Are different departments in your association pitching the same advertiser for various products at the same time?Hereís how to avoid problems through more careful internal coordination and communication.