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To effectively answer your prospect’s question, "Why join?” you must understand the fundamental difference between benefits and the real-world value of the information you publish.
By Sheri Jacobs, CAE
Keep these tips close at hand the next time you venture out for video.
By Elisabeth Leamy
Elisabeth Leamy, a 13-time Emmy Award winning journalist, author, and speaker, spent eight years on air at "Good Morning America” before settling into her current postion as the "Dr. Oz” show’s consumer and investigative correspondent. Here, Leamy, a keynote speaker at AM&P’s Annual Meeting in 2014, shares her best tips with AM&P members for crafting vibrant videos: