View this week’s issue.
for Creating Impactful Twitter Campaigns
By Allan Gungormez and Brian Greene
Overstating the importance of a good Twitter presence is hard to do. With an active user base larger than most countries, it's important that for every brand—from the social media savvy to the tech newbies—have a Twitter strategy.
We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will events remain a central form of education, networking, and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions?
What Do You Know About Branding? Here's a Quiz to Test Your Knowledge
By Marsha Friedman & Paul Friederichsen
In today's crowded marketplace, it has become more important than ever to build a brand that sets your association apart from the competition and makes members really care about it.