2014 Annual Meeting!

Join us as we crystalize a vision for the future together at Association Media & Publishingís 2014 Annual Meeting May 19Ė21, at the Sheraton Premiere, Tysons Corner, VA.

events & opportunities
Exhibit at our 2014 Annual Meeting

April 17
[Webinar] The Many Uses of DPS for Your Association -

May 19 - 21
[Tysons Corner, VA] Association Media & Publishing's Annual Meeting

sidebar interview
New Research: What Influences Agency Media Buyer Decision-Making?
By Carla Kalogeridis

Get to know Lindsay Morrison, vice president of marketing communications at Kantar Media SRDS & Healthcare Research, a group that collects, organizes, and delivers advertising data to connect media buyers with media sellers. SRDS recently teamed up with AM&P member James G. Elliott Co., Inc. on an important new market research study designed to understand the information needs of media planners and buyers at advertising agencies. What follows are some of the surprising results of this study, which was conducted in Q4 2013 and included 204 individual respondents

View this week's Sidebar issue here.

sidebar features  

Using Online Community to Increase Member Retention
By Maggie McGary     

Retention is about keeping members engaged with both the association and other members. According to MGI, the top reasons members donít renew association membership are budget cuts, lack of engagement, and unable to justify the cost of membership with ROI. The good news is, two of those three challenges can be alleviated with online community. Hereís how.

How a Publication Redesign Impacts Advertising
By Scott Oser

Because your clients might be nervous about how a redesign will affect their ad, itís important to have a strategy for proactively answering their questions.

Tips for Delivering Focused Web Content to a Wide Audience
By Michael Spinosa

How can you address a very diverse set of members and potential members in a single web presence? The answer is to develop a rich content delivery platform coupled with individual personalization of content based on a memberís account profile.

Your News at 11?
By Apryl Motley, CAE

Does your association really need its own TV network? Here are five strategic exercises to help associations begin thinking about programming possibilities for their organizations.



You and the Buzzword de Jour: Content Marketing

By Sarah Patterson, CAE

At a recent Association Media & Publishing seminar, Creating a Compelling Content Marketing Strategy to Grow Your Association, I had the opportunity to chat with a few attendees as we sipped coffee and settled in for the day. I asked two ladies, colleagues at a Chicago-area association, about the role that they play in their own associationís content marketing. They looked at each other and giggled.

Meeting Our Mission

By Kim Howard, CAE

By inspiring excellence in association communications, we are achieving our membership growth goals ó and you are a big part of that effort.

Lessons from My First Great Boss

By Carla Kalogeridis

I've been thinking about bosses lately. I had an unforgettable first boss at McGraw-Hill, Inc. in Atlanta. His name was Walter. Unfortunately, by the time I realized just how great a teacher he was, it was too late to tell him. That's not something I've gotten past easily.



© Copyright 2014, Association Media and Publishing. All rights reserved.