View this week’s issue.
Publishers vs. LinkedIn: The Next Heavyweight Fight?
By Alex Schwartzwald
Are you paying attention to the subtle changes in LinkedIn and how they are affecting your association's brand in the knowledge marketplace?
How to Write a Great Business Blog Post
By Maddie Grant, CAE
Whether you're a seasoned blogger or new to the scene, these tips can freshen up your work and give you ideas on how to get people to regularly follow your blog.
Struggling with Content Bottlenecks? Here's Why
By Brody Dorland
In a recent interview with a tech writer, I was posed a great question that brought back all sorts of memories from past lives (careers). The question: What sort of bottlenecks are most common in content initiatives and projects?
Publications can set up their staffing structure any way they prefer. They can hire staff or they can outsource all or part of the work. I have had the privilege of working with some extremely smart, talented and creative graphic designers over my career. Here is what I can tell you about hiring them.