Download the resources you need to successfully meet your members' complex and ever-changing content needs now and in the future.

programs & events

Thursday, November 6
12:00 - 2:00 p.m. (eastern) 

2014 Chicago Conference
Chicago, IL
Tuesday, November 18
8:30 a.m. - 4:30 p.m. (central)

Defining the Value of Your Association Publication
Chicago, IL
Tuesday, December 2
8:30 - 11:30 a.m. (central)

Alexandria, VA
Thursday, December 11
12:00 - 2:00 p.m. (eastern)

Strategies for Engagement Beyond the Paywall

By Michael Spinosa


You may be giving non-members access to content and communities in the name of engagement, but case studies show that this does not result in an increase in memberships. Measuring comments and clicks is great, but if they aren't moving the needle on your organization's success, what is the point? The goal is to measure engagement by how it improves your membership rates.





Associations, Donít Cannibalize Your Advertisers
By JT Hroncich


Are different departments in your association pitching the same advertiser for various products at the same time?Hereís how to avoid problems through more careful internal coordination and communication.







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Is Your Email List Dirty?

By Lon Safko


I didn't think mine was.




Does Your Data Garden Need Tending?

By Sarah Patterson, CAE


Here are five great ways to collect and manage data and get more from your association management system.


 
 

 

 


 

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